PRIMARY CLIENT: TACO BELLEmbraced the Live Màs lifestyle working with Taco Bell to further grow their "Category-of-One" status throughout the world of sports and entertainment.Constantly striving to bring insights-based creative thinking that further deepens Taco Bell’s relationship with their passionate fan base and increases purchase consideration among new customers.Manage and activate Taco Bell’s Official Partner relationships with the NBA, MLB and College Football Playoffs.Develop experiential opportunities aligning with new product launches to generate PR and social buzz. Highlights have included The Taco Bell Speakeasy and The Taco Bell Arcade.Identifying, evaluating and negotiating new partnership opportunities, including entry points for eSports.

PRIMARY CLIENT: BANK OF AMERICA Managed a nine-person team executing over 80 annual client engagement activations within baseball, football, golf, motorsports, film and entertainment.Created a fully integrated marketing campaign leveraging the client’s relationship with Special Olympics to promote their brand messaging.Collaborated with Octagon’s industry-leading Research & Insights team to create property strength analyses, attendance tracking dashboards and proprietary funding models to guide client investment and market support.Worked with Octagon’s First Call division to research, negotiate and coordinate talent appearances while cultivating collaborative relationships with athletes, agents and management companies.Identified by the company as a subject matter expert in budget management and asked to create a training program presented to all of Octagon’s North American offices.

PRIMARY CLIENT: BANK OF AMERICAManaged a five-person team to oversee all of Bank of America’s golf-related marketing programs, including PGA TOUR hospitality and a series of private golf outings, resulting in over forty annual activations. Developed and implemented the annual strategic recommendation and strived to meet the client’s annual program objectives. Expanded Bank of America's private golf event program into new international markets, including Madrid, Geneva, Dubai, and Hong Kong.Led a large team of colleagues in the development and compilation of an annual competitive research project, which focused on key financial industry competitors to Bank of America and their relevant marketing activities within the sports and entertainment industry.Collaborated with Octagon’s Research and Insights team to create a comprehensive attendance tracking tool and dashboard to gain valuable insights into key factors that affect a program’s utilization rate.

PRIMARY CLIENT: BANK OF AMERICAParlayed a passion for sports and entertainment into a role in the Consulting department of the world’s leading sports marketing agency.Consulted Bank of America’s Global Sponsorship Marketing team by providing strategic planning and execution of all golf-related marketing activities, including PGA TOUR hospitality and a series of elite, private golf events for the highest priority clients.Spearheaded the international expansion of the private golf event program into markets across the world, including London, Singapore, Tokyo, Sydney and Montevideo.Directed the IMG Charlotte Internship Program.

Identified the emerging world of digital marketing as an area of opportunity and joined Numedeon, Inc., a CalTech-funded startup focusing on the creation of virtual world communities.Worked across numerous disciplines including business development, advertising sales and product marketing.Developed the company’s first strategic marketing plan.Crafted research protocols to meticulously track membership data including user trends and referral sources.Created inventory systems that allowed for advertiser and sponsor campaign planning, real-time performance tracking and post-campaign analysis.

PRIMARY CLIENTS: QUIZNOS, REEBOK, DISCOVERY COMMUNICATIONS, PORSCHE CARS OF NORTH AMERICA, RUSSELL STOVER CANDIESExpanded competencies into the media world as a Lead Negotiator within the National Broadcast Department in PHD’s New York City office.Negotiated national television advertising deals amounting to over $110MM annually.Supported all facets of agency services including inventory management, strategic planning, market research, post-campaign analysis and client billing.

Continued event marketing experience as a member of the Special Events Marketing team working on Winter X Games, NFL Pro Bowl, NBA All-Star Game and ESPN’s 25th Anniversary Celebration

Achievements as an on-campus marketing representative at Boston College led to a full-time corporate position as a Marketing Assistant for EA Sports in Redwood City, CAPlanned EA Sports brand events and coordinated content capture of fans, athletes and celebrities for use by EA Films

Introduced to the world of brand and product marketing as the EA Sports Campus Marketing Representative for Boston CollegeCreated and managed two promotional events per week for new product releases, utilizing all areas of grassroots, guerrilla and experiential marketing.