Christopher Murray Email & Phone Number

Chicago, Il

Greater Chicago Area

Greater Chicago Area

• Member of executive management team for full service direct response advertising agency• Manage and lead a team of 24 professionals ranging from group account directors and senior account staff to art and copy directors • Provide strategic marketing service to clients including Chase, Sony, Bank of America, Humana, Allstate, Constellation Energy, Genworth Financial, Canadian Tire, Fifth Third Bank and First National Bank of Omaha

Wilmington, De

General Manager, Chase Loyalty (2007-08)• Responsible for consolidation of multiple credit card loyalty/ reward programs into a single business-wide platform• Designed and developed Chase Ultimate Rewards platform which supports all Chase branded proprietary card products (Chase Freedom, Chase Sapphire and Ink from Chase)• Developed and launched the Best Customer program for Chase Card ServicesDirector, New Product Development (2005-07)• Led team that developed Chase Blueprint product which was included as a feature on Chase Freedom and Chase SapphireDirector, Customer Management (2003-05)• Responsible for customer engagement, sales volume and profitability of 30MM account customer base• Managed and executed portfolio pricing strategies which resulted in $75MM+ of annual incremental profit• Developed and launched first CRM platformDirector, Marketing Communications (2002-03)• Managed acquisition programs resulting in excess of 4MM new customers annually• Managed existing customer programs/ communications to 30MM account customer base

Greater Chicago Area

• Developed strategic planning and recommendations for Fortune 500 clients (Citibank, Sears, E*Trade, Exxon Mobil)• Managed a team of 40 direct response professionals (account and creative) responsible for $10MM (50%) of agency revenue annually

Hoffman Estates, Il

Director, Strategic Planning (1998-99)Director, Customer Marketing (1997-98)Director, New Product Development (1996-97)Associate Director, Customer Marketing (1994-96)• Developed business case and drove management decision to launch and roll out Sears MasterCard• Managed customer acquisition, existing customer management, advertising and promotions teams• Managed an annual budget of $55MM and an existing customer base of 55MM accounts• Acquired 1.3MM new Sears Card accounts in 1997

Baltimore, Maryland Area

Vice President, Product Manager (1992-94)Vice President, Director of Customer Acquisitions (1990-92)Assistant Vice President, Acquisitions Manager (1989-90)Marketing Manager (1986-89)• Responsible for the P&L of the Citibank Preferred and Citibank/MCI cobranded card products• Responsible for direct mail acquisition programs of more than 50MM pieces and a budget of $20MM annually• Managed programs that re-acquired over 250M accounts lost through attrition for Citibank franchise

Houston, Texas Area

Mba

Bs Arch, Architecture