Ceo And Founder
CurrentThe greatest economic force on the planet is not business or government but individual spending. It constitutes 70% of GDP, an astounding $10.7 Trillion every year, but when it comes to what actually drives an individual to reach in to his or her pocket and make a decision to spend, we are operating like it is the Stone Age.We studied the spending decisions of over 1 million people over a 10 year period to see the who, what and why of spending. The results? Demographics and wealth are as indicative of who will spend and why as are the color of your socks. Instead there are 180 factors that drive who are the prolific and most valuable spenders and who are the deal hungry spend thrifts.The Spending Group is devoted to bringing companies and people out of the Stone Age, to form a new alliance for a better economy that delights the people who fund everything; the individual consumer.