New Products Management▪ Partner with CEO / leadership team in launching 10-15 strategic product initiatives. Spearhead product development for $20M+ guitar manufacturing company, aligning engineering, sales, and marketing teams for 3-5 product launches annually, representing 10-20% of total annual revenue.▪ Oversee entire product lifecycle, driving on-going GTM processes. Direct cross-functional collaboration with a 3-8 member team encompassing C-suite and senior leadership. managing customer and product data collection and analysis, driving novel marketing strategies. Author quarterly industry report and forecast market trends, collaborating with sales and finance teams. Research and present new products, features, and benefits in collaboration with engineering and new products teams. ▪ Orchestrate focus groups and dealer meetings to address customer pain points and desired feature sets. Liaise with large dealer accounts such as Sweetwater and Reverb; oversee customer/dealer outreach, surveys, artist relations, and A/B testing. Develop competitive product matrix analyses for positioning and product scope. Collaborate with influencers on product launches.▪ Collaborate with VP of engineering and senior management to define product specs, pricing, testing, UI, and product positioning.Content Marketing Management▪ Coordinate lifestyle and product photography, including lighting design, directing of talent, and production crew management. ▪ Drive video production with A-list music celebrities such as Brad Paisley, Lari Basilio, and Cory Wong. Oversee artist relations, storyboarding, scriptwriting, filming, location scouting, directing, and producing. Collaborate with third-party video editors and production crews.▪ Lead as Creative Director for all educational material. Created and developed 5-part course covering technical information for guitar pickup product which resulted in 20K+ increase in sign-ups.

▪ Executed inaugural social media strategy, increasing followers by over 100k in 6 months. ▪ Built and developed new product campaigns across landing pages, email drip campaigns, sales funnels, and retargeting ads. Aligned brand imagery and messaging through creation of videos garnering 1M views and 20k+ still photography assets across marketing channels, resulting in 10x brand equity.▪ Own all photography and video content production including product photography, social media photography, lifestyle photography, videography, scriptwriting, directing, and producing. Oversaw graphic design of digital and print ad campaigns, collaborating with Graphic Designer, Events Coordinator, and Director of Marketing▪ Designed, shot, produced, starred, and edited all material including video, photography, and written copy. Starred in videos as subject matter expert, creating all associated instructional PDFs, including imagery, diagrams, and step-by-step instructions. ▪ Liaise with internal and external stakeholders, spanning CEO to 3rd party vendors and contractors. ▪ Collaborated with high-level artist and influencers across a variety of music genres.▪ Delivered input for new product design, testing, and packaging. Successfully designed and implemented studio remodel for mixing, sound demos, and A/B testing, resulting in branding update, accurate product decision-making, and increased video and audio quality.

▪ Set and managed appointments to show homes to prospective clients▪ Worked with lenders, home inspectors, and escrow companies▪ Compared recent property sales to current holdings to ensure competitive market price▪ Helped clients decide between financing options to ensure satisfaction▪ Kept up to date on competitive real estate knowledge through attending conventions, reviewing listingsand trade journals▪ Generated lists of properties compatible with buyer requests and needs▪ Assisted in negotiation of terms surrounding purchases▪ Coordinated property closings and oversaw closing procedures▪ Prepared formal documents such as purchase agreements, deeds, and leases

▪Collaborate with clients to design and execute targeted Ad strategy ▪Handle sensitive subject matter while managing multiple stakeholders under tight deadlines ▪ Worked with a variety of clients to bring initial concept to final product ▪Provide creative solutions for web design, print, and online marketing▪ Maintain the integrity of all photography, client engagements, and scheduling to include pre-production or event planning & consultation, budgeting, timelines, milestones and delivery of the final product. ▪ Conducted lead generation through digital marketing programs (email marketing, Blog, SEM, SEO, content marketing)

▪ Establish, design, develop and implement student curriculum and serve as the creative director of music education to include writing lesson plans while maintaining class schedules for students of all ages and capabilities. ▪ Instructed students on primary concepts such as music technology, music production, equipment application, guitar/bass 
instruction, music theory, ear training, transcribing, songwriting, and improvisation. ▪ Creative director for all educational material, including interactive content to increase engagement and customer satisfaction.▪ Utilized new routines and management strategies to foster academic growth and personal responsibility within each lesson.

▪ Developed ambitious business strategy, short-term goal, and long-term business objective. ▪ Created business plan for an interactive (SaaS) online music education platform▪ Funded initial start-up▪ Worked with legal to establish stock options and negotiated employee compensation▪ Hired and managed a team to develop minimum viable product utilizing LMS and webtechnologies▪ Tested and collected customer data to inform product development.▪ Oversaw day-to-day operations and product development

▪ Managed a team of web developers and professionals▪ Responsible for building, testing, and implementing an online mentoring program▪ Managed project schedule, budget, content, and pre-deployment testing.

▪ Managed all duplication activities from tape, CD, vinyl, and digital. ▪ Edited radio spots with time-sensitive deadlines. ▪ Audio restoration ▪ Label design, printing, and packaging. ▪ Customer Service▪ Studio management ▪ Answered all inbound inquiries ▪ Studio set-up and tear down ▪ Artists relations ▪ Studio Scheduling ▪ Assisted Lead Engineers

▪Sight reading and live performance for a variety of styles including Big Band Jazz, R&B, Rock, Country, Jazz Combo, Latin, Caribbean, and Funk. ▪ Selected to be lead guitarist to promote brand new ship. Flown to Italy to rehearse new production shows. ▪ Promotional shows in New York City for key executives, press, and industry reps. ▪Performed production shows: sensitive to click tracks, backing tracks and live musicians.