Christopher Owen Email & Phone Number

Minneapolis, Minnesota, United States

Lead strategy and execution of brand marketing, customer experience briefing programs and events for UnitedHealth Group’s portfolio of brands with revenue of $324bn. Ensure consistent strategy and experience, nurture collaborative marketing culture, and develop effective agency relationships to drive business performance and build brand equity.

San Antonio, Texas

Led brand strategy and creative development of all brand and product marketing campaigns for the $30 billion USAA brand. Established brand standards, developed creative capabilities, and drove innovation to increase communication effectiveness, speed-to-market and cost efficiency.

San Antonio, Texas

Lead brand strategy, advertising, media & sponsorships for USAA's full line of financial services (insurance, banking, investments, financial solutions and advice).

Led brand strategy, advertising and promotions for the Progressive brand. Reported directly to the Chief Marketing Officer.

Directed marketing and promotional activities for the General Mills food brands in Europe (Häagen-Dazs, Green Giant, Old El Paso, and Pillsbury), with sales of over $450 million.

Responsible for setting the strategic direction, managing all brand-related activities and delivering financial results of $350 million joint venture.

Managed all aspects of launching Häagen-Dazs businesses in the Philippines, Indonesia and South Korea. Assisted in establishing a new business in China.

Managed strategic planning, resource allocation and acquisition activities for divisions in North America, Europe and Asia/Pacific.

Consulted to management of large multinational corporations on key strategic issues.