Serving the mission of improving lives through financial support for innovative cancer research. The DCC was founded in 2010 by the Miami Dolphins organization as the signature initiative of the Foundation’s health impact area and has become the largest fundraising event in the NFL. The Community Engagement role supports the growth of the DCC by way of team recruitment, partnership sales, stewardship, and cycling experience.

-Conceptualize, plan, and execute a wide range of events, including expos and customer experience events for both profit and non-profit organizations.-Direct and utilize industry professionals and active staff to create a sales team, driving sales across 20 multi-faceted events annually.-Develop and manage event budgets, negotiate contracts with venues and suppliers, and optimize resources to meet financial targets.-Lead teams across several organizations, reaching over 500 members annually and collectively raising over $1 million in funds for companies such as the Miami Dolphins Foundation, Best Buddies International, NMSS, and The University of Miami.-Coordinate logistics and manage all aspects of event planning and execution, including venue selection, catering, audiovisual requirements, and on-site coordination across the United States.-Collaborate with marketing and communications teams to develop promotional strategies and materials to increase event attendance and visibility.-Conduct post-event evaluations and needs analysis to measure effectiveness, identify areas for improvement, and implement best practices for future events.-Act as the primary point of contact for clients and vendors, ensuring clear communication and timely resolution of issues to maintain high levels of client satisfaction.-Collaborate with teams from event partners to develop strategies and practices around customer connections, event experience, building registrations, and achieving event-related standards.-Partner cross-functionally with cycling brands to drive the timely execution of new products, processes, workflows, training, and procedures that support staff development and customer interactions.-Create and facilitate regular training, consultation, and guidance to clientele members and partners on cycling programs, training platforms, safety guidelines, and data-driven, evidence-based practices for personal goal setting.

-Managed 7 different store volumes and climates ranging from $1.5 Million to $6 Million annually-Developing internal talent and recruiting top talent to drive business results for three of the most visible stores within the company.-Leading brand visual standards ensuring company directives are followed and poised to meet customer demand.-Creating effective schedules to appropriate staff sales floor coverage while meeting payroll targets of +/- 2% of budget.-Managing the operational execution of the store by building the Talent, Operations, and Brand standards to ensure positive customer experiences to drive profitable top-line sales growth.-Improved store performance, increased management complement and recruited two top talent candidates to perform at the Assistant Manager level in 2013.-Through management team we developed internal talent and promoted eight internal associates to management positions.-Analyze our business to create and communicate clear action plans that optimized business results and execution of all operational activities.-Hired over 300 associates during this period and over 90 associates for each holiday season from 2012-2014-Improved annual inventory results by 2% in 2012, 20% in 2014, 50% in 2016-Leading and managing a store environment sharply focused on consistently delivering exceptional in-store shopping experiences.-Directed teams to drive sales growth initiatives such as merchandising, selling behaviors and customer engagement to increase comparable sales from 5-19% each year.-Lead district-wide initiatives such as customer experience strategies, POS implementation, Store Manager Development, and operational excellence initiatives.-Participated in several company-wide initiative programs.-Recruited 15 upper management associates to staff and develop the brand and participated in the opening of 3 international stores.-Facilitating associate and management training for multiple stores across the district.

• Supervised monthly operational audits in achieving consistent 90% and above results since store opening in September 2006. • Reorganized the local courier business with a resulting $7,000 reduction in operating costs and generating $10,000 increase in revenue.• Directed operational goals to increase productivity by reducing payroll and increasing weekly sales.• Coached and managed sales associates through floor supervision and company tools to achieve milestones.

• Spearheaded the store’s hiring, training and development of over 120 employees to achieve store sales plans.• Maximized the peak business throughout the period by analyzing weekly trends and created schedules that supported the business. • Directed the Miami District in opening more than 2,500 accounts throughout the 2005 fiscal year.• District Coordinator for the Customer Experience Survey.-Lead merchandising initiatives in all major categories.