Christopher Peake Email & Phone Number

Seattle, Washington, United States

A senior leader responsible for overseeing all aspects of the merchandising function at Zulily. Accountable for driving growth, profitability, and customer satisfaction through effective merchandising strategies. Guiding Zulily through its relaunch and revitalization!

Greater Seattle Area

Overstock & Zulily - Apparel, Footwear, Accessories

Seattle, Washington, United States

• ACHIEVEMENTS:
• Led diverse buying teams, achieving 20% YoY sales growth ($94.8M) and increased profitability ($1.18 per unit) in Footwear Division through robust partnerships, compelling brand and product storytelling, promotions.
• Identified and led the shift from a business model exclusively focused on flash sales to a reinspired everyday value shopping experience at Zulily, contributing to over 40% of Footwear's total sales volume. This.
• Navigated major transformations, improving employee, customer, and vendor experiences through enhanced communication, and streamlined processes.
• Promoted to Interim Director for demonstrating leadership and achieving immediate results.RESPONSIBILITIES INCLUDED:
• Developed and implemented merchandising strategies to maximize sales and profit

Seattle, Washington, United States

• Spearheaded strategic planning, managing category P&L, optimizing inventory, and fostering strong vendor relationships. Through effective cross-functional collaboration, enhanced business outcomes and elevated customer.
• Secured and expanded strategic partnerships with brands like Birkenstock, Crocs and Brooks, leading to optimized inventory management and a 20% YoY sales growth ($94.8M) and increased profitability by $1.18 per unit in.
• Guided the Merchandising Organization through pivotal transitions during Zulily's corporate restructuring and strategic realignments. Facilitated a focus on strategic priorities and value-based activities amidst.
• Initiated cross-functional communication improvements across vendor operations, planning, and finance functions.
• Developed a Leadership Program and Community of Practice focused on real world scenarios and learn by doing, elevating Merchant awareness and know-how.

United States

• Delivered consultancy services to three small businesses, focusing on enhancing organizational effectiveness.
• Conducted workshops and facilitated executive coaching sessions to support organizational development and team cohesion.
• Developed customized strategies in organizational design, self-management, and learning & development aimed at improving performance and fostering a positive organizational culture.

Las Vegas, Nevada Area

• Led organizational implementations of 'Holacracy' and 'Market-Based Dynamics', fostering entrepreneurial thinking, customer-centricity, and team culture while enhancing company-wide operational proficiencies and.
• Managed regularly scheduled performance and status reviews of initiatives across the business to key internal stakeholders and leadership to drive continuous improvement.
• Supported 150+ displaced employees during a major restructuring at the beginning of COVID, facilitating reskilling opportunities, fostering purpose-driven work, and identifying new value-adds for the company, ensuring.
• Fostered knowledge sharing, continuous learning, and culture by authoring 400+ internal blogs and establishing employee playbooks covering diverse topics such as self-management best practices, business acumen.
• Led and managed complex organizational change programs and learning and development initiatives, involving multiple interconnected projects.
• Defined program goals and strategies; Executed related tasks, ensuring prioritization, on-time delivery, and delivering results.

Las Vegas, Nevada Area

• Shared leadership responsibility of implementing Holacracy, a decentralized management and organizational operating system, across every department at Zappos. Certified Holacracy Facilitator and Coach - Certified by.
• Co-led change initiatives related to Holacracy and organizational change
• Collaborated with key stakeholders and C-Level executives on company-wide change initiatives, specifically related to organizational change and development
• Prepared and delivered implementation strategies, communication, and education to all company employees, specifically mid-level management levels to the executive teamTraining and Development
• Developed and executed all internal Lead Link (leadership and management) training programs at Zappos; learning and development focused on helping leaders lead in the new world of self-management and self-organization
• Developed and executed general practitioner and facilitator learning and development programs

Las Vegas, Nevada Area

• Led strategic initiatives and managed teams driving website operations and product management for Zappos com and 6pm. Collaborated with cross-functional teams and executive leadership to drive priorities and innovate.
• Directed digital and crisis management initiatives during Zappos' Security Breach and Clothing War Rooms in 2012, successfully restoring and strengthening customer trust through strategic website and marketing.
• Introduced and implemented over 70 website experiments during this period, resulting in a significant increase in conversion rates, AOV, and total demand on Zappos.com.
• Identified and addressed operational inefficiencies between departments, enhancing sales-funnel team collaboration and effectiveness, and driving positive changes throughout the organization.
• Established Zappos’ first official Website Product Management and Data Analysis teams, optimizing operations and productivity.
• Facilitated actions that drove a successful website and data migration between Zappos and Amazon, ensuring proactive communication, stakeholder alignment, and seamless transition.

• In January 2012, Zappos had a security breach that impacted 24 million customers. Zappos’ business suffered a massive hit, triggered by lack of customer trust and falling conversion rates. My role was to lead a war.
• Managed war room roadmaps, projects, and dedicated people
• Introduced, created and operationalized website experiments, testing, data collection and analysis (we did not have a trusted system, tools or processes previous to this war room)
• Executed over 70 website experiments in the first three months of the war room; improved overall website conversation rates from <1.25 to <3.5 (pre-breach, between 3 and 3.25)
• Ran regular strategy and alignment meetings; collaborated with company leadership and executives to create positive changes in customer service and experience
• Exposed operational shortcomings and inefficiencies in our eCommerce business that led to positive changes throughout the whole business (more than happy to share these lessons and stories, as needed)

Las Vegas, Nevada Area

• Established Zappos' first Website Product Management team, owning digital brand and customer experiences that contributed to $30M+ revenue increase within the first half-year.
• Led Zappos' cross functional team (Engineering, Visual Design, Marketing, Merchandising) and strategic digital activities when it suffered its 2012 data breach, regaining customer trust, enhancing customer experience.
• Led post-data breach cross-functional teams tasked with improving end-to-end customer experience, enhancing key business metrics, and elevating team culture. Utilized data and trends to identify opportunities, conduct.
• Managed holistic digital roadmap and product lifecycle; defined business and functional requirements; organized and presented creative briefs and customer merchandising journeys to senior stakeholders and leadership.
• Facilitated activities that drove a successful website and data migration with Amazon, moving essential website functions to AWS.RESPONSIBILITIES INCLUDED:
• Responsible for the overall vision, strategy, and success of a company's digital products (websites and web applications). Defined Zappos’ product vision and roadmap, aligning it with the company's overall business.

Las Vegas, Nevada Area

• Spearheaded merchandising strategies that generated $500 million in net sales (34% YoY growth) in 2010.
• Introduced new revenue streams by pioneering new product categories for apparel and sunglasses, which resulted in over $600 million in net sales within the next 6 years.
• Integrated customer service and merchant teams, fostering a collaborative environment and creating subject-matter experts, leading to a 12% increase in customer satisfaction (NPS).
• Managed the ideation and creation of a world-class inventory system at Zappos (still used today), improving operational efficiency and merchant knowledge.
• Cultivated high-performing teams through a world-class learning and development program, training, mentorship, and coaching.RESPONSIBILITIES INCLUDED:
• Developed and implemented merchandising strategies to maximize sales and profit

Henderson, Nevada, United States

Managed the Zappos title sponsorship of the Las Vegas Marathon with “Devine Racing”, then led the first year of Competitor Group’s “Rock and Roll Marathon“ relationship and collaboration; bringing the vendor community and the Zappos online shopping experiences to life via in-person events,

Las Vegas, Nevada Area

Managing Performance Merchandising Business and growth for all Athletic and Action Sports footwear, accessories, and clothing.Highlights include:- Managed an 18-person team; responsible for category P&L, sales metrics, inventory turn, planning and assortment planning, and site and category merchandising- Also bought key performance brands during this.

Las Vegas, Nevada Area

Buying and Managing Performance Merchandising Business and growth for all Athletic and Action Sports footwear and accessories.Highlights include:- Managed an 6-person team; responsible for category P&L, sales metrics, inventory turn, planning and assortment planning, and site and category merchandising- Zappos world-class vendor engagement (WOW); vendor.

Las Vegas, Nevada Area

Buying for Athletic, Outdoor and Action Sports footwear and accessories categories. At my height, managed 284 brands on Zappos.com that totaled ~30% of Zappos’ total gross sales in 2005.

San Francisco Bay Area

Buyer for Footwear, Accessories, Athletic Equipment and Accessories. Grew single store Footwear annual sales of $800K to $2.3mm, with a focus on the running specialty business- Managed 10-15 employees at any given time- Managed Store Operations.

San Francisco Bay Area

Sales associate for athletic footwear, accessories, clothing, and equipmentPromoted to Assistant Buyer/Manager in June 1994

Art/Art Studies, General (Summer Programs)

Activities and Societies: Figure Drawing / Painting

Art/Art Studies, General

Activities and Societies: Mary Marshall Art Award (outstanding achievements in art)