Christopher Pyne Email & Phone Number

Jersey City, New Jersey

Singapore

*Supervised a team of three data analysts that monitored client websites via Google Analytics and Adobe Omniture. *Trained all data team members to ensure there was a constant improvement of skills.*Clients ranged from Singapore-centric companies to APAC regional and global organizations.*Worked with clients to understand their needs in order to design a website tagging strategy that would best track relevant KPI statistics. *Prepared regular reporting (monthly and quarterly) for clients that highlighted client-specific high value actions and visitor engagement over time. *Worked with internal teams to design, implement, and maintain client-facing reporting dashboards. *Provided ad hoc reporting to clients based on their display advertising and SEM efforts. *Analyzed client website performance statistics and translated data into actionable insights identifying areas to be altered and improved via A/B testing. Worked closely with the UX team to design and implement these changes. *Worked with the Sales team to explain data analytics capabilities and reporting options for prospective clients. *Attended on-site client meetings to present findings and explain numbers to client representatives. *Researched and recommended new data tools and best practices to improve reporting efficiency and increase client ROI.

Burlington, Ma

*Worked with developer and design teams to implement multivariate testing on client websites with specific focus on increasing AOV and overall conversion rates in eCommerce environments. *Tracked and analyzed website performance, ROAS, and results of online marketing initiatives for numerous eCommerce stores. Developed web analytics programs for various websites based on the specific data collection and reporting needs of each site. (All achieved via the use of Google Experiments and SiteSpect systems.) *Coordinated analytics tracking implementation for websites, including web testing and troubleshooting.*Manage overall data and web report delivery to management and internal teams within the company. Act as client contact lead, coordinating regular bi-weekly conference calls to provide reporting and discuss future A/B tests to be developed for higher ROI on B2B and B2C sites. Provide ad hoc reporting as requested.

Lowell, Ma

*Responsible for the design, maintenance, and evolution of the corporate website as well as testing functionality of links, email, and website services with each new release of software. *Maintained and updated website content as business need and services grew. Kept a consistent voice across all outward communication by providing copywriting service and editing all client facing deliverables and website content. Teamed with development to create and edit user-guides, FAQ documentation, and all Knowledge Base articles intended to facilitate a self-service business model. *Provided company-wide support within start-up environment. Responsible for financial tasks such as monthly bank settlement reconciliation and client billing/reporting. Generated client-specific data and system analytics to determine patterns and suggest improvements towards greater client usage.

Boston, Ma

*Served as the primary point of contact for clients. Analyzed campaign data from daily, custom reporting and effectively communicated optimization options to achieve client objectives and maximum ROI.*Worked with client and internal teams to design and build campaigns in RAMP (Rovion’s rich media ad-building product). Continually worked with the engineering team to refine the RAMP reporting system. Built and continuously maintained a comprehensive comparative market analysis deck.*Provided expertise web conference and on-site training of RAMP services to all U.S. Rovion clients.

Boston, Ma

*Served as the sole local representative of a nationwide team who analyzed data trends generated on several Yahoo! platforms, software, and reporting tools to boost performance of all Display Marketing campaigns (Guaranteed and Non-Guaranteed). Managed day-to-day operations for campaigns; running reports, monitoring and adjusting campaign settings, and reallocating budget to achieve the greatest ROI. *Analysis and tracking of marketplace, technology and consumer demographic trends both within and across multiple industries. Collaborated across the Yahoo! Marketplace to ensure consistency within campaigns and across multiple teams such as Sales, Search Marketing, and Mobile Marketing. Daily interaction with third-party creative agencies to ensure deliverables met client quality expectations and timelines.*Provided clients with data analysis and optimization reports. Supplied management and provided cross-team support with trend, performance reports in order to increase profitability. Responsible for meeting/exceeding quarterly revenue goals, with an average 120-150% ROI on all accounts.

Burlington, Ma

*Utilized proprietary, web-based software to set up, manage, and optimize internet advertising campaigns. Provided advertiser and publisher support to clients while acting as the single point of contact for the life of the campaign. Trained customers on proprietary technology, user interfaces, and applications.*Tested and posted web-based advertisements (GIF, JPEG, Flash/SWF, iFrames, EyeBlaster, Pointroll, Unicast, and other rich media). Edited third-party HTML and Java code so as to meet system requirements while working with websites to ensure proper setup for ad serving, based on website and client preferences.*Provided financial support to clients as needed to reconcile campaigns, bill advertisers, pay publishers, and report on monthly advertising revenue. Occasional travel required.

Lowell, Ma

*Managed 60-75 direct marketer and e-commerce client accounts for a full-service credit card payment processor. Monitored daily account activity and identified opportunities for improvement and growth. Reviewed merchant websites to recommend options to help increase order approval rates from the card-issuing banks and decrease the amount of chargebacks and fraudulent transactions from card holders.