Product lead for D&B's ID Graph, a B2B2C data solution for omni-channel audience targeting, data enhancement, measurement, and analytics.

Manage data supply chain strategy and vendor partnerships for NetWise's multi-channel marketing platform and B2B2C Identity Graph.

Managed data-driven programs to support high-profile ABM marketing and sales strategies for key clients, including Google, YouTube, Stripe, Dell, HP, The Home Depot, Square, and FacebookSupervised staffing, sourcing, data development, quality assurance, and deliverables in support of 7+ years of sustained SOW requirements and components for GoogleDeveloped multiple successful global High-Potential (HiPo) lead generation programs for campaign use and direct-to-Rep delivery to HiPo sales organizationProvided strategic analysis, consultation and program communications to clients and partnersRecruited, hired, trained and co-managed 20+ internal support resources for various programs Contracted, trained and managed a team of 120+ external resources in Mumbai, India to support multiple work streams and clientsCreated professional presentations for potential clients and stakeholders, often simplifying complex solutions during proof-of-concept engagements and demonstrationsServed as Product Manager for Excipio (Product developed and launched by IDM, Inc.), co-defining data requirements and creating strategies for the product development roadmap. Prioritized work to co-manage special projects and lead all aspects of data sourcing

Developed and co-managed priority programs for 4,500 domestic hotels under flagship brands including Comfort Inn, Quality Inn, Sleep Inn and Econo LodgeCreated and executed brand strategies and standards for technology-driven hotel amenities including High-Speed Internet Access, HDTV, and Guest-Use Business CentersLaunched property-level environmental sustainability initiative adopted by more than 1,200 domestic and international franchised hotels

Responsible for performance-driven revenue goals from multiple vendor partners and categories including technology, financial services, insurance, and telecommunicationsCo-developed and executed campaigns, promotions, and price strategies in support of departmental marketing

Managed marketing activities for $1B IT reseller to federal, state, and local governmentsPromoted partner sales campaigns through integrated direct mail, catalog, Web, and emailMaintained internal communications, promos, incentives, and selling tools for 250+ sales reps

Provided strategic counsel and marketing programs for B2B, B2G, and B2C accountsSupervised internal processes, copywriting, design, production, fulfillment, and campaign trackingParticipated in new business development, including formal proposal responses, research and analysis, creative pitches, and prospecting

Supported fundraising, marketing, and policy publication development for multinational non-profitCo-coordinated business events in Brazil, Canada, and Belgium