Christopher Read Email & Phone Number

San Diego, California, United States

-Direct cross-functional teams to execute marketing initiatives, including digital advertising, email campaigns, and event planning; saved 20 hours per week by streamlining project management processes.-Expedite E-Commerce and SEO optimization including website, social media, email campaigns and third party platforms.-Develop and implement a comprehensive.

North Coast, CA

Manage and mature brand positioning through Ecommerce and DTC experiences, Storytelling, and Captivation. Utilize online engagements to lead and build digital teams and consumer connections. Express brand positioning through consumer brand auditing. Develop, execute, and monitor annual winery direct-to-consumer marketing plan results. Create consistent and.

North/Central Coast, CA

Oversaw and grew “Customer Journey” programming for the company brand through visiting media and digital marketing platforms promoting guest engagement with each brand. Built brand awareness and promoted sales growth. Collaborated with the marketing team to inspire custom on-brand guest experiences and brand stewards and equity. Coordinated with.

Sonoma/Napa, California

Provided educational training programs and tours on regional wine styles, food and wine pairings, winery brands, winemaking, and grape growing for senior sales management, vendor wine merchants, brand trade groups, community groups, and consumers. Managed all wine inventory and trade operating supplies for each property. Conveyed unparalleled customer.

Modesto, California Area

Supervised the distribution of all E & J Gallo Winery brands for California employees. Delivered monthly budget, gross margin, top performers, and Wine Shop event reports to director and manager. Authored and maintained the Gallo Wine Shop blog for employees. Trained and provided staff with educational materials and brand communication objectives to ensure.

St. Helena, CA

- Responsible for hosting private tasting seminars and events, along with day-to-day operations for the legendary Louis M. Martini tasting room.- Focused on delivering an exceptional guest experience consistent with the Louis M. Martini brand to contribute to growth and equity. - As Tasting Room Lead, generated $500,000 in sales in two years.- Managed.

Sonoma, CA

- Responsible for managing 100+ key accounts both on-and-off premise in the North Bay and surrounding areas.- Built relationships with retailers, focusing on maximizing sales and targeting the premium wine portfolio.- Responsible for recognizing sales opportunities and presenting specialized education during team meetings. - Named “Retailer of the Month”.

Bachelor'S Degree, Marketing

Activities and Societies: Sigma Alpha Epsilon, Recruiting, Men's Volleyball Club, SSU Wine Club

Wine Business Management Certificate