Christopher Read Email & Phone Number

San Diego, California, United States

-Direct cross-functional teams to execute marketing initiatives, including digital advertising, email campaigns, and event planning; saved 20 hours per week by streamlining project management processes.-Expedite E-Commerce and SEO optimization including website, social media, email campaigns and third party platforms.-Develop and implement a comprehensive branding and communication plan for hotels by collaborating with cross- functional teams including marketing, operations and hospitality.-Orchestrate development of revenue management strategy and presented results to executive committees.

North Coast, Ca

Manage and mature brand positioning through Ecommerce and DTC experiences, Storytelling, and Captivation. Utilize online engagements to lead and build digital teams and consumer connections. Express brand positioning through consumer brand auditing. Develop, execute, and monitor annual winery direct-to-consumer marketing plan results. Create consistent and engaging brand connections through implementation of craft tasting experiences and consumer touch point audits. Plan and organize campaigns, read A/B test results, strive for on-brand CRM programming to lead a data-driven marketing culture. Target and leverage specific audiences and consumer purchase data to deliver relevant messaging and drive profit through applying segmentation and RFM best practices. Oversee creative, digital, and technical agency relationships and all budgets to maximize marketing spending effectiveness and achieve profit objectives. Identify and matured collateral support for business areaobjectives through interfacing with the brand, wine clubs, visitor centers, operations and inventory teams, and events. Coordinate performance data to manage direct-to-consumer sales and retention goals.Key Accomplishments:-Instrumental in growing E-Commerce sales by 47% ($8M in webstore sales) following development and implementation of OKRs for consumer journey mapping at both vineyards.-Mapped out omni channel approach for communicating with wine club members and non-club members to drive the consumer journey and entice purchases, including email promotions and campaigns via segmentation and A/B testing. -Increased database by 23,000 subscribers in the first 3 months of updating website with data capture elements and changing point of sales system online from Bloyal to Commerce 7. -Drove 63% increase in E-Commerce sales during March – July 2020 vs. 2019 despite challenges with COVID-19 by creating an E-commerce strategy focused on promotional offers in place of Tasting Room closures.

North/Central Coast, Ca

Oversaw and grew “Customer Journey” programming for the company brand through visiting media and digital marketing platforms promoting guest engagement with each brand. Built brand awareness and promoted sales growth. Collaborated with the marketing team to inspire custom on-brand guest experiences and brand stewards and equity. Coordinated with hospitality teams to produce menus and cuisine representative of each brand and property and partnered with the ideal wines. Organized, contributed, and presented the state of the department and overall brand direction during leadership meetings. Supplied new and exciting guest experiences for the renovated Louis M Martini Winery in Napa utilizing technological advances and innovation. Advanced Sales force technology to promote cross-department communication utilizing Green Belt knowledge.Key Accomplishments:- Directed and encouraged 25 team members across 15 properties in California, including managers, supervisors, wine ambassadors, and hospitality specialists.- Organized and oversaw Profit-Loss budget, financials, and dashboard for over 25 individuals in the Marketing Department.

Sonoma/Napa, California

Provided educational training programs and tours on regional wine styles, food and wine pairings, winery brands, winemaking, and grape growing for senior sales management, vendor wine merchants, brand trade groups, community groups, and consumers. Managed all wine inventory and trade operating supplies for each property. Conveyed unparalleled customer service and support during company lunches, dinners, special events, and educational tours.Key Accomplishments:- Hosted CEO’s, government officials, international visitors, business owners, media representatives, senior Gallo employees, Gallo family members, and all other high-level guests across seven different wineries and noteworthy vineyards.- Created new educational programs and experiences to maximize offerings for trade guests at all seven wineries.

Modesto, California Area

Supervised the distribution of all E & J Gallo Winery brands for California employees. Delivered monthly budget, gross margin, top performers, and Wine Shop event reports to director and manager. Authored and maintained the Gallo Wine Shop blog for employees. Trained and provided staff with educational materials and brand communication objectives to ensure successful retail transactions. Headed the employee tasting seminars on new developments in growing regions, varietals, and brands. Collaborated with CP&I and Brand Marketing departments to meet and exceed best practices for marketplace branding.Key Accomplishments:- Managed over 600 SKU’s through JED and Retail Management software.- Oversaw and facilitated all customer orders and shipments for twelve company properties.- Supervised the relocation of the Wine Shop in 2011, focusing on design, maximizing retail opportunities, transferring inventory, and implementing new procedures.

St. Helena, Ca

- Responsible for hosting private tasting seminars and events, along with day-to-day operations for the legendary Louis M. Martini tasting room.- Focused on delivering an exceptional guest experience consistent with the Louis M. Martini brand to contribute to growth and equity. - As Tasting Room Lead, generated $500,000 in sales in two years.- Managed inventory for the tasting room and shipping partners NVL and WSC to ensure proper SKU set up. - Responsible for delivering monthly dashboard reporting encompassing all aspects of tasting room including retail square footage, SKU focus, wine club retention rates, cost and gross margin. - Acquired over five hundred wine club members, focused on retention and growth with members who subsequently gravitated toward other E & J Gallo Winery brands. - Developed programming for preorders, tasting menus and opening/closing checklists.- Responsible for maintaining and growing relationships with E&J Gallo Winery guests, sales reps and distributors. - Created food & wine pairings designed to bring unique experiences to a highly knowledgeable consumer base. - Assembled quantitative and qualitative research after each ‘Cellar Sale,’ communicating with management regarding how experiences improved sales, shifted perceptions and drew new guests and wine club members. - Completed ‘Certified Specialist of Wine’ certification program.

Sonoma, Ca

- Responsible for managing 100+ key accounts both on-and-off premise in the North Bay and surrounding areas.- Built relationships with retailers, focusing on maximizing sales and targeting the premium wine portfolio.- Responsible for recognizing sales opportunities and presenting specialized education during team meetings. - Named “Retailer of the Month” for November 2006.

Bachelor'S Degree, Marketing

Activities and Societies: Sigma Alpha Epsilon, Recruiting, Men's Volleyball Club, SSU Wine Club

Wine Business Management Certificate