Business Development Manager
Nanjing, Jiangsu, China
Working in a Startup environment• Joined in the company's initial startup phase and have played a key role through each stage of its development• Helped launch company website – Wrote & edited website content, assisted in SEO development, setup online payments system and managed company accounts• Part of hiring team to build Marketing Department that brought in international team members essential to company and website developmentMarket Positioning, Branding & Marketing Campaigns• Analyzing competition and consumer base to develop marketing strategy to differentiate and capture market share• Help unify company logo, slogan, colors to build company's image• Designed company flyers highlighting company & product information, advertising and promotions• E-mail Campaigns - Identified target customers, developed promotions, wrote specific content and broadcasted e-mails• Attended conferences across China (Shanghai, Beijing and Nanjing) developing a brand name and pushing salesSales – Account Manager• Develop own customer base across three continents• Develop leads, contact international clients, close sales, inside sales, collect payments from company purchasers and collect customer feedbackProject Leader• International Distributors – Identifying worldwide distributors to carry our products, selecting desirable targets, contacting them and finalizing contract agreements (Regional and OEM)• E-commerce – Identified online platforms to advertise and sell products, help to determine which ones to use, setup accounts and ensure products were loaded to database• BioConference In China – Managed a team that setup a booth, including budget reports, registration, logistics, setup, customer interaction, and follow-up communicationLanguage Use – English/Chinese• Daily use of both languages required for communication with colleagues & potential customers in order to facilitate business • Used as a translator in some work-related circumstances