Taste-making brick and click concept store for international men's and women's fashion, furniture and accessories- Development and implementation of a digital-first retail concept in a contemporary luxury environment- Unique, carefully curated and trend-setting product range- Profitable web shop plus premium location in Munich city centre (Luitpold Block), 220 sqm sales area

At the intersection of culture, society and brand, my work at Yadastar focused on the successful creation and international implementation of bespoke marketing and PR concepts. - Developing and executing of cutting-edge communications strategies for clients such as Red Bull, Deutsche Telekom and Boston Consulting Group.- Strategies have been driven by storytelling and thought leadership in their respective fields.- Lead and Managed up to 40 staff with offices in Munich and… Show more At the intersection of culture, society and brand, my work at Yadastar focused on the successful creation and international implementation of bespoke marketing and PR concepts. - Developing and executing of cutting-edge communications strategies for clients such as Red Bull, Deutsche Telekom and Boston Consulting Group.- Strategies have been driven by storytelling and thought leadership in their respective fields.- Lead and Managed up to 40 staff with offices in Munich and Cologne Show less

Serie A began in a temporary space as an experimental street art gallery and event venue and has evolved into a contemporary fashion and lifestyle concept shop.- Curator of numerous events and exhibitions focusing on art, music and fashion.- Development and selection of the fashion and lifestyle product range

The Red Bull Music Academy was a workshop and lecture series for aspiring music makers.. Every year, artists from around the world came together in a different host city to learn from musical luminaries, exchange ideas and inspire each other through thought provoking talks and collaborate in custom-built studios.- Founding member- Developed and organized 1300+ workshop sessions - International roll out of the academy to 60+ countriesAbout the Red Bull Music Academy (1998… Show more The Red Bull Music Academy was a workshop and lecture series for aspiring music makers.. Every year, artists from around the world came together in a different host city to learn from musical luminaries, exchange ideas and inspire each other through thought provoking talks and collaborate in custom-built studios.- Founding member- Developed and organized 1300+ workshop sessions - International roll out of the academy to 60+ countriesAbout the Red Bull Music Academy (1998 – 2019)What began in a warehouse in Berlin/Friedrichshain in 1998 developed into a comprehensive program of workshops, exhibitions, festivals, club nights and studio sessions in over 60 countries. Each Academy, whether in Melbourne, Cape Town, Sao Paulo, New York or Seattle, has left behind lasting structures that enable long-term creative collaboration and musical exchange. Show less

Abteilung Neugier - Development and implementation of concepts in the field of cultural innovation & PR. - Clients: adidas, Levi's, Mandarina Duck, Red Bull