Christopher Santos Email & Phone Number

United Arab Emirates

Dubai, United Arab Emirates

Creator of concept and ideas with all aspects of Sony retail design for all the Middle East and African Region, including shop front, interior, point of sale, visual merchandising, display stands, window display, exhibitions and display design. Create an appealing environment that consumers want to visit and return to. The consumer experience is all-important.Closely linked ideas to the company’s branding and marketing strategy. Helping to communicate a message about the company products and services.Create and develop brand awareness and therefore maximise sales. Our retail sector includes flagship and traditional stores as well as concessions and pop-up shops.Work also usually involves;• Working closely with the client to interpret the brief and to develop design ideas, both 2 D and 3D.• Preparing 3D drawings and using computer assisted design (CAD) to prepare detailed scale technical drawings and sometimes 3D models.• Presenting ideas to the client including layouts, structures, storage, display, graphics, signage, colours, textures and costings.• Working with the client to help them understand the final solution and its benefits.• Considering the requirements of construction, installation and fit-out with an awareness of the properties of materials.Having an awareness of green materials and sustainable technologies is important within retail design. To ensure that the designs and building work comply with building and health and safety regulations.Some jobs combine retail design with project management, which includes:• dealing with external contractors and shop-fitters• organising the logistics of installation• progress chasing• managing budgets.