Developed strategy to scale Google's AI Qualification Bot program globally across Google Cloud organization working with stakeholders in Google Cloud Platform, Google Workspace, Security, Baleen, Free- Trial Teams, APAC, EMEA, LATAM and NORTHAM.Collaborated with MQL automation email lead to develop content strategy with GCP and GWS content teams by mapping content by stage in the funnel and standardizing a global strategy for each region to reference. Presented automated email deck and content strategy to marketing, sales and operations leads in each region to obtain launch approval.Worked with legal, engineering and data analysts to activate greenfield audiences in free trials, purchased contact lists and account with no engagement records. This automated follow-up on hundreds of thousands of leads, creating over 5 million in revenue in less than a year.Coordinated with Northam, EMEA, APAC & LATAM teams in activation, operations, localization to customize content to fit each regions needs for launch. Provided A/B testing infrastructure, reporting and sales enablement sessions to each region's BDRs. An on-demand dashboard was created with a view of each launch to track revenue and performance of each program launch.Advised Start-up teams leads on operational infrastructure strategy to scale their application process, resource hub and activation launches. Provided guidance to ensure project mile stones for road mapping and requirements are met. Worked as a liaison to solve lead routing, scoring and data bugs with GCBP team (engineering).

Worked through covid with out taking any breaks and caregiving. Took some time to recharge the batteries, sleep in, read, travel bit and walk my dog.

Collaborate with Product Marketing, Sales, Operations to create an integrated digital marketing strategy to scale enterprise sales globally. Coordinated monthly meeting to review performance and optimize campaigns with stakeholders.Conversion Rate Optimization- Changed landing page strategy from “Contact Us” campaign pages to “Gated Assets”. Previous average conversion rate sub 1%. New page performanceWAF- 4.13% CDN - 5.19% CDN Generic 2.72%DDOS Brand - 4% Zero Trust Generic 3.98Zero Trust Brand 2.11 %Gateway - 8.86%Landing Page Design- Wrote best practices guide, created wireframe examples and rewrote ad copy to focus on customer benefits vs features- Avg ctr went from 6.2% to 12%Lead keyword discovery, Ad copy refresh and account restructure of Google ads – lowering CPA from $458 to $98 while increasing lead volume over 300%Established connection with Salesforce and Google to enable MQL/SQL 2nd layer conversion optimization, via value based biddingUpdated MQL criteria, logic and assignment by review SQL code with Marketing operations to improve lead quality and reduced BDR time spent on qualifying leads by 45%Reactivated Display advertising lowering CPA by 50% and increasing lead volume, enabled smart display ads driving CTRs above 2%Manage 4 digital strategists, along with agency teams (BrainLabs and Click target) in NAMER, LATAM, EMEA and APAC

-Design holistic digital transformation strategy for Cisco Cloud Security Portfolio in order to scale lead generation globally.-Lead restructure of web strategy collaborating with data science, engineering, web developers and designers to optimize conversion rates for paid media-Create SEO strategy through data driven analysis including web, technical and keyword audits. Focusing on customer UX and telling stories using customer wins.- Led Collaboration with Uberflip Executive Service team & MOPS to tag all assets and redesign Uberflip hub to enable AI features to drive up lead scores via dynamic content pages in nurture streams-Leverage Uberflip reporting data in SEO and Content discussion to set content strategy-Restructure of paid media campaigns, keyword strategy, bidding strategy, integration with Salesforce to Google Ads for optimization to pipeline and improvement of conversion rate from 2%-12% moving landing pages from eloqua to wordpress.-Scaled budget from 1.2 MIL to 14.4 MIL by correcting tracking and partnering with Google's Teams to scale and test BETA's.-Collaborate with Events, IMC managers, Cisco Product and PMM to design integrated marketing campaigns for products like Cisco Umbrella, Secure Endpoint and Cloud Mailbox Defense. Includes asset creation, landing page design, content writing, keyword strategy, setting KPI's, goals and budget management.

-Coordinate and create strategy for Agile pods in NAMER & EMEA comprised of media leads, data scientists, product owners, web optimization, regional marketers, SEO and 3rd party partners to accomplish strategic initiatives laid out by leadership. (AutoCAD, Media & Entertainment, Design & Manufacturing)-After analyzing performance across multiple platforms and regions, formulated account restructure plan and prioritized optimization schedule to help Digital Acquisition Team identify quick wins vs. longer term projects.-Optimized paid media strategy for AutoCad flash sale increasing ROI by 40%, creating highest performance in SEM recorded for flash sales.-Working with Journey Orchestration Team (ActionIQ: Vendor) aggregated audiences across all channels and improve nurture flows in Marketo.-Researched competition using 3rd party tool and partner Hitwise to gain insights on keyword inventory, optimizing ad copy and exotic audience targeting. Ex: Using device ids we create look-alike audience based on visitors to competitor site’s cart.-Led strategy to lower bounce rate and improve conversion rate with partner Bounce Exchange. Using device ids, persona ids capture strategy, nurture streams, screen takeovers triggered by exit behavior that optimize with every visit and on page optimization of CTA without code changes.

-Collaborated with PMs, engineers, designers and data scientists to create in-house lead gen product for 200k Realogy agents and 5 brands (Coldwell Banker, ERA, Century 21, Sotheby's and Better Home & Garden) across Google, Bing & Facebook using an algorithm to programmatically build campaigns in seconds. -Led redesign of SEM strategy for largest broker in the country NRT(10 MIL budget), collaborating with the VP of Technology, sem agency and product team to improve campaign conversion rate by 300%-Worked with MOPs and NRT leadership to design lead routing logic for 5000 agents-Scaled lead gen program by personally selling over 300 brokers within Realogy Brands at national events and creating distinct incentive programs for each brand.-Created guide to working digital leads for agents, built sales team and advised brokerage owners on budgets for digital marketing-Presenter at Google’s Peak Performance event in Chicago to explain how Zaplabs partners with Google in AI, analytics, automation and attribution.-Worked with CMOs and executive teams from each brand to scale real estate lead gen pilot programs with our partners at Google & Facebook.-Collaborate with Growth PM and design team to improve mobile site experience through Google Mobile Lab. Resulted in lowering of overall CPL of 30%.-Worked with Engineering to reduce page load time from 13 secs to 4 secs, lowering bounce rate 27%.-Facilitated hackathon team to create AMP page proof of concept that improved site load time by 600%.

iCrossing began it's tradition of agency excellence over 18 years ago as one of the first digital marketing agencies in the space. Now as a part of the Hearst Corporation their resources and influence have grown to include global brands like Amazon, DIRECTV & VMware. Their client list is a direct reflection of the talent and hard work that each team puts into their work. Many company say they have great people, but at this agency stands out as a company made up of leaders. From directors to managers to analysts everyone is pushing to be great and improve their knowledge base. I have never learned so much in short period of time.-Managed 8 business units on the VMware account. These BU spanned EMEA, APAC, NORAM & LATAM. -Lead bi-weekly stakeholder meetings to review strategy and reporting. -During these meeting product teams from VMware would share insight into their products and own success marketing their products to help of drive performance. One of the examples that stood out to me was, "Targeting software engineers who also liked bacon resulted in 300% increase in efficiency of a campaign that drove VMware certifications." It was essential to have access to the people on the front lines. That access is key to optimizing keyword strategy and drive improved CPLs.-KPIs for these campaigns ranged from hardware sales, certification sign-up, software purchase, new product awareness and promotion of cloud services. -Languages targeted & managed included Japanese, German, Portuguese, Spanish and English. In addition to working on client accounts, part of my week was also spent developing my team. This involved training interns and new analysts on campaign creation and execution. Time was set aside each week to discuss new trends and strategy occurring in the industry. Client goals are always paramount, but I believe investing in your team's knowledge base & personal success is important.

eStorm is an international digital marketing agency. Their clients in past include universities, tech companies and entertainment groups. The strength of the agency comes from it's diversity both culturally and intellectually. The team really brings all resources to bear when it comes to taking on a new client and attacking the clients goals. During my time at eStorm, I really got to experience new levels of professionalism and access to resources that help me get key insights to drive campaign performance.I was brought on to create strategy and manage Turner Sports Media's NBA All-Star & March Madness SEM campaigns. After examining campaign performance the past year we saw a lot of room for improvement. We extended our research to a focus group that encapsulated our target demographic ( sports fan that want stream basketball) and I personally interviewed writers from Sports Illustrated about what content got their stories the most traffic. This helped me write compelling ad copy and suggest changes to content on landing pages on both NBA.com & NCAA.com sites to improve conversion rates. Working closely withe teams at Google we made big changes to our campaign structure and keyword selection. Narrowing down our keyword from 1 million to 3000 keywords, gave us much higher quality visitors and multiple conversion per click. Previous performance indicated less than 1 conversion per click. During the campaign and after I worked with Marin Software's product team to improve their optimization cadence of their platform. Because are campaign spent hundreds of thousands per day in short time frames we needed an algorithm that could optimize the campaign more than once a day.Working at eStorm was an invigorating experience and I will always be grateful for getting the chance to work with an such an exciting group of people.

Nett Solutions is a boutique search engine marketing agency. We provide custom website marketing solutions that enable small to medium size business to compete with market leaders. These solutions included keyword strategy, copy-writing, ad creative, PPC management, SEO consulting, display & retargeting. We also provided web development services because we felt being able to optimize clients sites against the results we saw in our SEM campaigns was not only essential to driving quicker results, but also client retention. We can send great traffic to clients sites, but if the sites don't convert the traffic well, you are still going to have a bad result. That's why having SEM and web development under the same roof is a huge strategic advantage over other agencies.By creating a consistent presence and compelling message in multiple mediums we induce growth in both conversions, brand awareness, traffic and natural positioning. We focus on simplicity and transparency with each client. Each client is giving access to their own Google Analytics account to track performance. We also review monthly SEO ranking reports with our client to make sure our team's statement of work is on track and so they can visualize improvements in service that is somewhat intangible.By giving owners/marketing managers a strong understanding of each program before launch, we create long lasting partnerships with clients looking to grow their businesses.

Balboa Capital Corporation is one of the largest leasing and financing institutions on the West Coast. The company has a vast network of debt sources. Which allow their teams to create elegant solutions for many industries most companies can't handle. By providing exceptional results to clients consistently Balboa Capital assists growth oriented businesses achieve their goals.

Promark Financial is an IMO based in Orange County. They provide appropriate insurance and retirement solutions that protect their clients future. The culture here is dynamic and often comical, which makes being a part of the team fun.