Responsible (with Executive Team) to oversee running of National Operation with current business operating in 6 states with 25 product divisions• Developing and executing strategic plans, to attain business direction and growth projections• leading, ensuring a high calibre senior team is in place, functioning as a high performance team, incentivised, focused on sustainable profit, cash flows, and competitive advantage• driving Profit across all businesses activities and identifying new opportunities• Leading the development, execution and evaluation of commercial sales and marketing strategies and activities which drives the achievement of financial and business goals • Oversee day to day operation of company at Senior Level ensuring Corporate Governance.• Ensure continued profitability of business by overseeing daily, weekly, monthly & quarterly KPI’s were being met.• Opened Australian Outdoor Living ACT in October 2014 with branch being profitable in first full year of operation. This branch has continued to grow and now has three product divisions.• Implementing systems and measures to plan, track and evaluate commercial performance

Responsible (with Executive Team) to oversee running of National Operation with current business operating in 6 states with 25 product divisions• Developing and executing strategic plans, to attain business direction and growth projections• leading, ensuring a high calibre senior team is in place, functioning as a high performance team, incentivised, focused on sustainable profit, cash flows, and competitive advantage• driving Profit across all businesses activities and identifying new opportunities• Leading the development, execution and evaluation of commercial sales and marketing strategies and activities which drives the achievement of financial and business goals • Oversee day to day operation of company at Senior Level ensuring Corporate Governance.• Ensure continued profitability of business by overseeing daily, weekly, monthly & quarterly KPI’s were being met.• Opened Australian Outdoor Living ACT in October 2014 with branch being profitable in first full year of operation. This branch has continued to grow and now has three product divisions.• Implementing systems and measures to plan, track and evaluate commercial performance

• Responsible (with Executive Team) to oversee running of National Operation with current business operating in 6 states with 25 product divisions• Developing and executing strategic plans, to attain business direction and growth projections• leading, ensuring a high calibre senior team is in place, functioning as a high performance team, incentivised, focused on sustainable profit, cash flows, and competitive advantage• driving Profit across all businesses activities and identifying new opportunities• Leading the development, execution and evaluation of commercial sales and marketing strategies and activities which drives the achievement of financial and business goals • Oversee day to day operation of company at Senior Level ensuring Corporate Governance.• Ensure continued profitability of business by overseeing daily, weekly, monthly & quarterly KPI’s were being met.• Opened Australian Outdoor Living ACT in October 2014 with branch being profitable in first full year of operation. This branch has continued to grow and now has three product divisions.• Implementing systems and measures to plan, track and evaluate commercial performance

• Development, coordination and implementation of strategies and business plans to ensure the attainment of Commercial sales targets• Develop, operate and maintain commercial systems and procedures • Managed all facets in the day to day operation of the business accountable to the MD only.• Established sales forecasts and budgets reporting any variances and corrective actions• Managed 13 Franchise Stores. Duties included the establishment of business and marketing plans, sales & product training as well as overseeing operating costs and viability of business.• Negotiated the sale of new & existing franchisees.• Delivered annual Retail Turnover exceeds $18,000,000.00• Preparing reports relating to customer inquiries, sales trends, and customer complaints, including delivery or service problems and presenting solutions• Managed the Builders Division with 3 sales staff.• Managed 4 major accounts writing personal sales in 2010-2011 in excess of $1,000,000.00• Accountability for administration and operations department with 10 staff.

State Manager New South Wales (12 month Contract 2001)Responsible for all branch functions including Sales, Installations, budgets, forecast profits, P&L etc.Sales Manager WA 1998-2001Managed a team of up to 10 in Home Commission only Sales Consultants.Responsible for Sales Training & allocation of leads.Worked closely with Telemarketing Teams to ensure sufficient Lead Generation