Christopher Taylor Email & Phone Number

Winston-Salem, NC, US

Winston-Salem, North Carolina, United States

Hickory/Lenoir, North Carolina Area

• I joined as Vice President of Sales in 2014, served as Vice President of Operations in 2016, and returned to role of Vice President of Sales in late 2016.In this role, I supervise, mentor, and lead a team of new.
• Increased gross sales in mature, highly competitive marketplace by more than $20M.
• Transformed a distributor-focused sales model to a dealer direct model; sales mix shifted from 60% distribution / 40% direct to 90% direct / 10% distribution.
• Developed and implemented a comprehensive business intelligence reporting suite; including an innovative, industry-leading market share and channel segmentation module.

Hickory, North Carolina

• As Vice President of Operations, I was charged with managing all customer service operations, including an inbound contact center administering millions of extended warranties and service contracts. Key Accomplishments:
• Established KPI performance metrics to optimize CSR asset utilization and reduce claim cycle times.
• Improved profitability by revamping processes to improve efficiency while simultaneously improving underwriting performance by reducing claim unit resolution expenses by 20%.

Wheeling, IL

• At Protect-A-Bed, I drove all nationwide sales strategies, functions, activities, and initiatives including prospecting, business development, and program development. Key Accomplishments:
• Increased channel sales by 345% and gross profitability by 405% from $2.2M in 2010 to $9.8M in 2014.
• Developed innovative retail merchandising model which helped dealers increase average retail transaction values an average of 20% while simultaneously improving attachment rates by an average of 50-100%.

Grand Rapids, Michigan

• As Regional Sales Manager, I supervised, mentored, and evaluated a team of 27 independent sales representatives in driving sales across 16 Southeastern US states. I also managed key account relationships, and.
• Increased regional sales by 20% from $11.3M in FY2009 to $13.6M in FY2010.
• Generated 86% increase in regional protection plan sales by 86% from $8.8M in FY2003 to $16.4M in FY2007.

Grand Rapids, Michigan

• In this position, I managed 10 national accounts, and reported to the Director of Sales. Key Accomplishments:
• Developed and launched new Pro Services Division; created and rolled-out business narrative, operational procedures, sales strategies, and pricing & profitability models.
• Achieved revenue target of $1M in high-volume, low-price transactions in FY2009.

High Point, North Carolina

• InFurniture was a fashion-focused trade publication for the home furnishings industry. The magazine was launched by Fairchild Publications, which was a division of media giant, Condé Nast. In my role as Regional.
• Expanded annual territorial advertising sales from $200K to $800K.
• Produced business plans and detailed B2B marketing plans for clients.

Greensboro, North Carolina

• Furniture Today is the leading trade news publication of the home furnishings industry. With a significant print circulation and 185,000 unique online visitors each month, the publication’s global reach continues to.
• Increased electronic advertising product revenues from $20K to $175K.
• Developed business plan to create an online presence for print publications.
• Developed and launched Furniture/Today eDaily, a daily e-newsletter, which achieved a circulation of 30,000 subscribers within 2 years to surpass the print circulation of 25-year-old parent publication.

Greensboro, North Carolina

• I started at Furniture Today as a Regional Account Manager. Key Accomplishments:
• Achieved record-setting trade advertising revenues from $1.6M to $2.3M and increased the publication’s market share from 66% to 80% in 3 years.
• Managed print advertising sales in an 8-state territory through a consultative sales approach to develop marketing plans targeted marketing and advertising programs.

Cleveland, Ohio

• I began my career as a Broker Marketing Representatives for this specialty property and casualty insurance holding company, offering more than 30 different insurance products, including traditional insurance.
• Expanded annual sales volume of territory by 241% - from $2.2M to $5.3M.
• Managed product marketing in an 8-state state territory through a network of independent brokers.

Master Of Business Administration (M.B.A.), Marketing, General Management

Bachelor Of Arts (B.A.), Communications