ThinkLA 'Agency Leader of the Year' 2023 WinnerClients: All Cross Coastal Honda Dealer Association Business at Horizon, in collaboration with American Honda, including SoCal Honda, TriHonda, New England and Carolinas among 19 Association Groups, as well as West Coast accounts including California Lottery, Dignity Health/CommonSpirit Health, and BlueTriton Brands (now Primo Brands). New Business Investment Lead across a range of verticals including Travel/Hospitality, QSR, Retail, Gaming, Auto, Tech, and Healthcare.

Clients: SoCal Honda, San Diego Honda & North Texas Honda Dealer Associations, California Lottery, LegalZoom, Shutterstock and Dignity Health & CommonSpirit Health

Clients: SoCal Honda, San Diego Honda & North Texas Honda Dealer Associations, La Quinta by Wyndham, California Lottery, and LegalZoom

Clients: Comedy Central, Hotwire, Culligan Water, Betterment, Huawei· Integrated media lead with a specialization in digital, including communications strategy, planning, and buying - overseeing team of layered reports· Key client lead for marketing & business teams of Fallon clients across the country· Work closely with creative teams in-house to develop channel specific ads tailored to audience data and insights· Collaborate with account, production, creative and strategy teams regularly on media & marketing partnerships· Manage inter-agency relationships and communication with partner agencies across multiple clients· Established Publicis Media Exchange (PMX) relationship to connect Fallon with the larger holding company network and secure access to better rates and opportunities for clients· Partnered with folks like Nielsen, MOAT, and Datorama to lay the foundation for deeper digital reporting and analytics practice· Develop 1:1 digital audience channel strategy for new business pitches in multiple categories including: hospitality, automotive, retail, and finance

Clients: Dr Pepper Snapple Group - DPSG - (Oct’16 - Mar’17) & Amazon Lead multi channel digital marketing efforts across display, video, mobile, social, programmatic, and emerging platformsManage digital budget investment and partnership development across multiple lines of business including all Dr Pepper brands (7Up, Canada Dry, Dr Pepper & Diet Dr Pepper, etc) and Amazon Devices (Fire TV, Echo, Kindle), Prime Services (Prime Day, Prime Channels, Prime Music, etc) and Amazon Web ServicesWork in collaboration with fellow leads of Strategy, Communications Design Planning and Client Advise teams internally to develop best in class marketing programsCoordinate internal ‘specialized business unit’ groups - Society (social) and Cadreon (programmatic) - to align with overarching digital objectives and strategiesWork closely with DPSG and Amazon creative teams and partners to develop custom ads relevant to partners and channelsOversee large team of associate directors, managers, negotiators, associates and project managers across various lines of businessKey client lead for DPSG & Amazon marketing & business team clients across the country

Clients: Toyota Motor Sales & Toyota Dealer Associations (New York, Chicago, Denver, Kansas City, and Portland) · Programmatic & Search Engine Marketing Lead· Regional Display/Mobile/Video/Social/Gaming Planning & Buying Team Lead· Develop Digital Platforms Strategies across all channels· Work closely with creative teams to develop channel specific ads tailored to audience data and insights· Collaborate with account, production, creative and strategy teams regularly on content partnerships· Oversee operations of multiple teams of supervisors, planners, assistants and analysts across digital disciplines· Built strong relationships with Toyota Executive clients and Agency Partners across the country · Lead efforts to develop innovation areas of Toyota marketing in Mobile, Wearables, Gaming, AR and VR· Key member of ‘Programmatic Task Force’ to evaluate and recommend DSP, DMP & Attribution platform partnerships

Clients: Toyota National, SurfRider Foundation, and Square Enix’s Final Fantasy XIII launch · Spearheaded cross-media department integration· Cultivated a key leadership position across a team of 15 digital planners, assistants and analysts• Fostered multiple generations of assistants to supervisors· Built strong relationships with multiple Toyota clients · Worked closely with agency management and high level clients to develop key media strategies· Helped Saatchi successfully acquire new business - Final Fantasy XIII launch (Square Enix) • Program was the largest and most successful launch of the Final Fantasy franchise· Drove innovation in the digital space and brought new media to Toyota plans• Launched first ever advertiser driven Xbox Live Arcade game (Toyota Yaris)• Led major partnerships with Sony Playstation with Uncharted 2 and Little Big Planet 2· Developed Toyota Venza’s “Appetite for Life” with Andrew Zimmern program in conjunction with MSN· Won a 2010 Effie Award · Success drove it to be a multi-year, multi-model program· Key member of numerous Toyota vehicle launch campaigns, integrated partnerships, and inmarket automotive planning initiatives· Effectively collaborated with account, production, creative and strategy teams regularly

Clients: Toyota National · Negotiated efficient and effective media plans · Managed campaign execution and optimization· Evaluated media opportunities and developed media plan recommendations· Mentored and oversaw several assistant media planners· Presented media plans to agency management and clients

Clients: Toyota National · Managed media flowcharts and billing · Trafficked numerous Toyota digital campaigns· Analyzed digital data and created recap reports for all assigned campaigns

Clients: Panasonic, DirecTV, Petco • Assisted in multi-media plan development and execution across clients• Worked on SEO and SEM strategies for DirecTV· Researched media contacts and maintained media database