Client - Google/YouTube

Client - Google/YouTube

• Activated and optimized paid search campaigns for Google AdWords, Microsoft Bing, and third-party vendors• Conducted keyword research and developed ad copy for evergreen and experiment campaigns• Managed SEM performance through pacing, bid adjustments, keyword mapping, and testing• Assisted social team in implementing Facebook/Instagram budgets and creating ad sets• Analyzed performance data to develop and present insight reports to national and regional Nissan clients

• Write articles and create photo galleries for Wordpress blogs that focus on pop culture, fashion, politics and parenting• Research seasonal fashion trends, report on celebrity wardrobes, develop personal styling tips for listicles• Promote content via Facebook and Twitter by publishing daily posts through Sprout Social• Use Google Analytics and Facebook Insights to measure content success • Regularly update content to meet changing SEO standards and Facebook guidelines• Test headline performance and adjust accordingly to increase page visits and AdSense revenue• Lead weekly team meetings to approve content writer pitches, assess production and review KPI metrics

• Spoke with small business owners as part of Hibu’s front-end website production team; explained website layout and design options to clients• Categorized merchandise and wrote product descriptions to better the online shopping experience and increase sales• Acted as client liaison to sales, design, and paid search teams to communicate client preferences and improve Ad Words, site links, and landing pages• Advised clients regarding ongoing website management, SEO practices, and website claiming

• Independently taught five classes of 20+ students for 14 weeks; including two enrichment and honors courses• Crafted and executed daily lesson plans with varying anticipatory sets, direct instruction, student practice, and assessments• Prepared students for state standardized testing with units on comprehension, grammar, essay writing, and vocabulary• Created and taught units on Informational Writing and Media, PSSA preparation, and Shakespeare’s A Midsummer Night’s Dream• Attended faculty, department, and parent teacher meetings. Participated in lunch duty and study hall• Monitored various student club programs including the school newspaper

• Tutored K-9th grade students on all major subjects including Reading, Mathematics, Science and History• Designed study guides and lessons to enhance student management skills and improve academic success• Responsible for reviewing homework and classroom assessments then conferenced with parents to discuss student progress • Taught 9th grade DRTA lesson comparing themes of West Side Story and Romeo and Juliet at Community Academy of Philadelphia