Christopher Werth Email & Phone Number

Minneapolis, Mn, Us

Develop and execute new product and service models for organizational growth. Deliver new methods of marketing to retail customers. Drive partnership between marketing and merchandising to support business goals. Streamline promotional, assortment selection, and product development process. Lead a team of analysts that consistently deliver innovative insights to reduce business risk and drive growth.

Build and adapt holistic ecommerce business plans to align with company objectives. Manage the Deluxe ecommerce budget by collecting forecasts from digital marketing and product owners to balance a budget that meets the company goals. This process also considers stretch goals and budget placeholders for capital projects. Lead an off-shore team to drive automation and improve analytical insights. Drive change that takes promotional content from a specific channel to a campaign story for the customer. In doing so, I align promotional calendars that will achieve the ecommerce budget and support marketing objectives.

Develop holistic strategies and direct new ecommerce innovations across multiple website pages. Test new website capabilities and user interfaces to ensure a streamlined and workable customer experience. Lead a cross functional team of engineers and support staff from project start to deployment. Consult internal business teams on promotional strategies and successful ecommerce practices. Build and execute A/B tests to validate next steps on the digital platform. Use JIRA and Confluence to streamline work and production. Part of management team who oversaw Early Access events for Best Buy customers over the Black Friday holiday weekend.

Televisions: Responsible from creation to completion of marketing initiatives and category plans to enhance and grow the business. Lead a cross-functional team to reach the desired financial and marketing objectives. Partner with the web manager and planner to adjust listing pages during key drive times, update left-hand navigation and audit all product listing pages. Oversee the design of advertisements, manage photo shoots and give final approval on the finished product. Regularly teach interns, new hires and developing education classes in a variety of disciplines related to marketing and merchandising. Mobile Accessories: Partner to create the portable power landing page which consisted of educational information and additional facets to create a better customer experience with this new technology. Plan, negotiate and manage all major and minor holiday promotions along with weekly advertisements. Gather industry sales data to analyze the current trajectory of the business and adjust plans to maximize the desired outcome. Develop new products in conjunction with overseas manufacturers based on past performance and industry trends.

Richfield, Mn

Manage product inventory levels on a national, multi-channel level. Analyze and deliver reporting to determine the overall health of the business. Prepare recommendations to merchants on product assortment and placement in stores. Appointed as specialist on the team for distribution of internationally shipped product. Partnered with merchants, marketing teams and vendors to create advertisements and national sales promotions. Develop concepts and ideas on upcoming advertisement signs. Delivered actions plans for increasing accessory attachment rates through the dotcom channel. Provided feedback and suggestions on new dotcom initiatives and partnerships. Designed home theater store layouts and monitored the role out of those designs.

Refresh and rewrite product information guides for promotional use. Partner with the marketing team to enhance Lominger assessment's layout. Consult for the website and application design team. Lead assessment coordinator for European consulting events. Initiate a wide variety of assessments targeting development of leadership, identification of potential candidates and exploration of individual preferences and tendencies. Partner with internal and external clients to deliver specific reporting outputs. Manage client assessment data and deliver in the appropriate format requested. Troubleshoot technical difficulties to ensure a smooth assessment process.

- Tested customer vehicles for stated problem. - Presented a cleaned and maintained vehicle to customer and answered any questions the customer has about the work completed on their vehicle. - Responsible for the movement of new and used vehicles and chauffeuring of customers. - Followed a detailed process to close the service area.

- Created department marketing and sales promotions for new product launches and overstocked items. - Coordinated with Best Buy Corporate buyers to provide real-time feedback on high demand products to ensure in-stock quantities fulfilled the demand- Partnered with managers and supervisors to create special in-store sales events. - Trained new sales associates to deliver exceptional customer service.- Answered customer questions clearly and provided solutions to customer needs.

Master'S Degree, Technology Management

Bachelor Of Arts, Marketing Management