Chris Wheeler Email & Phone Number

California, United States

➤ Promoted to oversee the execution of critical strategic initiatives including: (i) the design and launch of 4 new products; (ii) the restructuring of the company sales team, strategy and execution tactics; and (iii) reengineering operational resource planning and logistics➤ Led the complete overhaul of the company’s struggling sales and account management team, strategy, and execution plan, resulting in a 200% increase in the number of high-quality retail accounts carrying our beverage products over a period of just 3 months➤ Prepared and presented branded presentations to external audiences building consumer and retailer buy-in. Designed budtender training programs and in-store activations, including leveraging B2C marketing tactics such as distributing a non-infused version of our product allowing our consumers to compliantly sample our product. This increased our re-orders by 60%➤ Planning and execution of all Deep Desert events and activations, including Northern Nights music festival, THIS916 block party, Hall of Flowers, and WorldFest➤ Authored holiday and monthly product promotional strategies across all stores Tailoring each promotion to suit internal revenue targets➤ Onboarded, trained, and managed a dynamic sales team creating ownership and accountability of each individual's pipeline utilizing a CRM software and holding bi-weekly meetings➤ Established relationships with key retailer partners and internal sales team to create sustainable revenue targets and profitable growth

Humboldt County, California, United States

➤ Brought to market the Humboldt Grown Project from concept. Inspected potential partner cultivation facilities and reviewed partner SOPs to select the best farmers for the project. Harboring relationships with the partners and gaining trust and buy-in throughout the first year of the project. Worked with the internal marketing and sales teams to market and create enthusiasm around the project➤ Coordinated with internal departments and cultivation partners to ensure that genetics were received promptly to cultivate and harvest in order to reach the desired launch dates and oversaw delivery of final product with ample time for testing and packaging➤ Developed SOPs, tools, and dashboards for all departments to analyze and track workflow efficiencies as well as new genetics growth patterns➤ Led the hiring process, including creating job descriptions, interviewing and filtering the best candidates, to onboard 4 department heads and 12 employees across all departments➤ Trained department leadership on all SOPs and dashboards empowering ownership and accountability to each department

San Diego, California, United States

➤ Solely responsible for the success of the Cookies retail store at the Emerald Cup event, working alongside the internal sales team to curate a menu of new products and analyzing products in inventory, allowing us to move through overstocked inventory. During the event, promptly resolved any emerging issues➤ Spearheaded the grand opening of 18 stores across California and Oregon, working directly with our internal teams, vendors, and retail partners to ensure a timely opening on an expedited timeline while keeping quality top priority.➤ Managed relationships with retail partners, creating trust and buy-in for brand and operational standards while facilitating open dialogue and ensuring all partners' perspectives are acknowledged.➤ Analyzed monthly, and annual sales and presented to internal and external partners creating sustainable profitable growth and informed market driven corrective action

San Diego, Ca

➤ Received recognition company-wide for outstanding performance across the entire company, leading the store alongside the General Manager through the company's mission, vision, and values in order to develop a high-performing team that consistently delivered top-line sales growth.➤ Successfully drove business through a division of responsibility, hiring a motivated, trustworthy, and experienced staff, focusing on sales training, talent acquisition, and development, while creating staff schedules according to traffic trends and hourly sales reporting.➤ Promoted teamwork by working alongside the management team, establishing priorities, and providing clear directions, as well as modeled open communication by sharing enterprise strategy and corporate messaging to Associates.➤ Strategically directed operations, including ingestion of product, policy, expense control, compliance, and loss prevention, and executed a smooth transition to METRC inventory systems, while overseeing the financial success of the store and maintaining full P&L responsibility.➤ Forecasted and adjusted payroll to maximize productivity, achieve sales and payroll goals, and complete the workload, as well as responded to business needs and strategized around business trends to drive profitable top-line sales growth.➤ Partnered with 4 Co-Managers, 4 Leads, and 47 Associates, holding monthly evaluation meetings to ensure the Managers properly coached Associates and promoted employee development, while motivating the team to reach sales goals, coaching Associates to better their sales performance and increase KPIs.➤ Skillfully managed Product including visual presentation, product performance, and promotions, as well as made procurement and business decisions by assessing market competition in addition to understanding guest feedback.

San Diego, Ca

➤ Came aboard as the Operations Lead, opening a new store and creating a functioning, well-organized stock room with minimal space, and met with customers to help direct them to products that best fit their specific desires, as well as defused any customer issues with faulty products, increasing customer satisfaction rates by 46%.➤ Received a promotion to Operations Manager in February 2018, successfully completing an overnight store take over with a brand-new team, while creating standard and receiving stock-room procedures that were implemented and used across all stores country-wide.➤ Brought to 3 different stores in 3 different States to work with new teams, helping organize and streamline their stock rooms, implementing receiving procedures to increase efficiency levels by 35-63%, as well as.➤ Successfully trained Managers and the store opening team on all stock room standards, inventory, receiving procedures, and other expected operational standards, using appropriate tools such as SOP's, compliance audits, MMM, and policies.➤ Proactively worked with IT to fix any in-store issue in a timely manner, and ensured any building maintenance was attended to in a timely manner, as well as ensured the store was audit compliant and achieved high scores.➤ Worked with cross-divisional teams to build consensus on strategic objectives, goals, and operational plan, while delivering results and strategic direction by ensuring daily operations ran smoothly through the store team.➤ Interviewed, recruited, and hired to fill gaps in open positions in a timely manner based on store performance and volume tier, as well as educated the team on products as the store received them.➤ Effectively cultivated a guest-centric, engaged team, while leading them in implementing and continuously improving accuracy, training, and execution of operational initiatives, driving an efficient operation to fund the sales culture.

Buffalo, Ny

Buffalo, Ny

Buffalo, Ny