Christopher Wilson Email & Phone Number

Dixon, Il, Us

Rockford, Il, Us

Wheaton, Illinois, United States

• Resolved a substantial chargeback issue, effectively eliminating over 1.2MM+ in shortage and price variance claims.• Conducted image A/B tests, resulting in an impressive 10-35% conversion rate (CVR) increase, which translated to a value of 1MM+ in annual revenue.• Implemented transparency initiatives, leading to a significant 25% net margin increase.• Collaborated with the creative team to revamp Amazon content, enhancing brand image and customer engagement.• Successfully rectified buy box pricing issues, generating an additional $500k+ per year in revenue.• Collaborated with a chargeback agency to recoup over 400K+ in funds owed, improving financial recovery and mitigating losses.• Increased pay-per-click (PPC) ad spend and overall return on ad spend (ROAS) by approximately 10%, optimizing advertising campaigns for maximum effectiveness.• Managed a substantial budget of over 2MM+ for AMS (Amazon Marketing Services) and DSP (Demand-Side Platform).• Developed an always-on promotional calendar, ensuring a strategic and consistent approach to marketing and promotional activities.

Woosung, Illinois, United States

• My USA-based small business specializes in premium espresso and coffee gear. • My top achievement is the creation of DIY Gaggia PID Kits with over 50+ unique components. Adds capability to Gaggia machines normally found in $2,000+ machines. • My DIY kit is in the top 100 best sellers in my category, on track to break the top 50!• Beyond DIY, we offer a Done-For-You (DFY) service, providing fully modified espresso machines.• I also sell branded tamp stations, knock boxes, mesh screens, cleaning brushes, temperature sensors, OEM style replacement parts, & 3D-printed replacement parts.• Available on Amazon, Walmart, eBay, Shopify, Etsy, Facebook, & Mercari.

Woosung, Illinois, United States

• Effectively managed and optimized the operations of 6 residential units, including property management, maintenance, lease renewals, and successful customer acquisition strategies.• Oversaw the management of Woosung Post Office, skillfully negotiating lease terms with USPS, resulting in an impressive 50%+ monthly rent rate increase compared to the previous owner.• Completed renovations resulting in a 50-100% rental income increase.• Successfully shifted the liability for electricity provider costs from the owner to the tenant, resulting in reduced financial burden and increased profitability for the USPS contract.• Demonstrated exceptional negotiation skills by securing three additional 5-year terms with USPS, ensuring up to 20 years of guaranteed rental income for the property.

Sterling

• Implemented effective strategies for new product setup on Amazon, utilizing rich keywords, clear and concise bullets, and SEO-friendly titles to enhance product visibility and sales performance.• Managed Salsify content and digital asset management, ensuring accurate and up-to-date product information across various platforms.• Collaborated with product managers and digital designers to develop compelling and visually appealing content for enhanced customer engagement.• Conducted search engine optimization (SEO) activities both on and off Amazon to improve organic search rankings and drive targeted traffic to product listings.• Maintained close coordination with the Customer Engagement team to align marketing and promotional efforts and enhance customer satisfaction and loyalty.• Coordinated efforts to optimize customer reviews, leveraging strategies to encourage positive reviews and manage feedback effectively.• Fostered cross-departmental coordination with the professional division to develop and implement best practices in eCommerce.• Developed new content to drive sales, increase reviews, and improve glance views through A/B testing and continuous optimization.• Conducted thorough analysis of Amazon Marketing Services (AMS), utilizing sponsored search and headline search ads to maximize advertising effectiveness and revenue generation.• Maintained close coordination with Criteo, a digital advertising platform, to achieve target return on ad spend (ROAS) for sponsored products across multiple retailers.• Conducted website bug testing, auditing, and analysis to ensure optimal functionality, user experience, and conversion rates.• Collaborated closely with internal sales and marketing developers to create analytical frameworks, reporting systems, and tools for measuring ROAS and tracking the effectiveness of merchandising and marketing efforts in the eCommerce space.

Downers Grove, Illinois, United States

• Developed and executed A/B tests to leverage the virality of brand names, resulting in impressive conversion rate increases ranging from 5% to 20%, driving significant revenue growth.• Expertly managed Amazon catalog for renowned brands such as Pyrex, Corelle, Instant Pot, Corningware, Snapware, and Chicago Cutlery, ensuring accurate and optimized product listings.• Coordinated with an advertising agency to achieve target point of sale (POS) growth goals, maximizing brand visibility and driving sales.• Conducted day-to-day account management activities, closely monitoring performance metrics and implementing strategies to drive POS growth.• Collaborated with Sales and Demand Planning teams to forecast inventory needs for both new and existing products, ensuring optimal stock availability to meet customer demand.• Worked closely with the Senior Director to drive company growth, support successful new product launches, and continuously improve operational processes.

Rockford, Illinois Area

• Conduct thorough market research to gather pricing insights, generate compelling product titles, optimize SEO strategies, and acquire general consumer information.• Successfully established a highly profitable business model, generating revenue exceeding $250,000+ and maintaining an exceptional overall positive feedback rating of 99%.• Collaborate closely with personal sales representatives from wholesalers, leveraging partnerships to achieve optimal results and secure advantageous business deals.• Provide consultation to customers, addressing concerns, resolving disputes, and offering comprehensive information about products and payment options to ensure customer satisfaction.• Efficiently manage and coordinate shipments in collaboration with shipping agencies such as USPS, FedEx, UPS, DHL, PirateShip, Shippo, and Parcel Monkey.• Monitor and track shipping for over 1,000+ orders, both domestic and international, ensuring timely delivery and customer satisfaction.• Successfully created and maintained a website using platforms like WordPress and Shopify, demonstrating proficiency in PPC advertising with Google AdWords.• Analyze relevant information and data using Google Analytics to gain valuable insights into customer behavior, website performance, and marketing campaigns.• Effectively regulate inventory levels and update records as needed to ensure accurate stock management and timely replenishment.• Specialize in the repair and resale of printers, home electronics, audio/video equipment, and various other product categories, offering customers high-quality and affordable options.• Engage in meaningful conversations with customers, prioritizing exceptional customer service to maintain consistently high levels of positive feedback and customer satisfaction.

Rockford, Illinois Area

• Proficiently executed troubleshooting and repairs for general workstation issues, ensuring smooth operations and optimal performance.• Efficiently regulated the procurement and deployment of company laptops, ensuring timely and appropriate allocation of resources.• Provided technical support to users at various levels, offering prompt and effective solutions to address their technical needs and challenges.• Implemented patches and security measures to remove malware and enhance system security, proactively preventing future vulnerabilities.• Coordinated hardware and software upgrades for both desktops and mobile equipment, ensuring the adoption of the latest technologies and improving overall productivity.• Successfully deployed PXE on Windows 7 and 10 images, streamlining the provisioning process and ensuring efficient system deployments.• Conducted repairs, installations, and support for Office 365, 2016, 2010, and Intune Company Portal, ensuring seamless access to essential productivity tools.• Provided guidance and support to users on utilizing Windows 7, 8, and 10 operating systems, optimizing their productivity and efficiency.• Operated remotely to deliver support to users located overseas, addressing their technical needs and resolving issues effectively.• Gained valuable experience working with Apple products, including Mac OS and iOS, providing support and troubleshooting assistance to users.• Supported Android and Apple users in configuring devices to access various company resources, enhancing their productivity and collaboration capabilities.• Completed cabling and termination of Cat 6a patch panels and drop locations, ensuring reliable network connectivity and efficient data transmission.• Explored Cisco ASA and AnyConnect VPN Client, gaining familiarity with these technologies and their potential applications for secure remote access.