Christopher Butler Email & Phone Number

Charlotte, North Carolina, United States

South Deerfield, Massachusetts

• Led the development of the outdoor category innovation strategy for Yankee Candle by utilizing consumer insights and market analysis to identify growth opportunities for the brand
• Work closely with customer and channel teams to successfully deliver new innovations in store by building the sell in story resulting in $4.5M in annual sales
• Developed the five-year innovation roadmap for the Yankee Candle master brand to achieve incremental growth in key areas
• Manage the quarterly global competitive shopping immersions to gain insights and build a global perspective on the marketplace to influence innovation resulting in 40 ideas tested through consumer research and concepts.
• Partner with global cross functional team to develop and launch seasonal gifting programs which leads to a globally aligned portfolio that delivers ~$20M of revenue yearly

Columbus, Ohio Area

• Led a cross functional team in a cost savings initiative to increase margins by identifying alternate materials to use in current formula. This initiative led to a cost savings of over $500,000 for topsoil product.
• Utilized consumer research to identify opportunities to improve messaging on packaging. This resulted in more compelling artwork and claims which yielded a 14% increase in premium product purchases.
• Manage project budgets to ensure delivery of brand EBITA
• Collaborate with the supply chain team on key product initiatives to ensure 100% product availability to satisfy demand from customers
• Develop briefs for creative agencies
• Work with packaging purchase team to ensure necessary packing to fulfill orders from customers

Cleveland/Akron, Ohio Area

• Conducted research on consumer trends, competitive landscape, and potential channels for short- and long-term expansion of an innovative product and potential adaptations to existing product lines to meet various.
• Developed expansion plans for innovative product and presented to senior staff for implementation

Kennesaw, GA

• Conducted market research to assess the competitive landscape for the business in order to make business-building recommendations and presented to senior management
• Analyzed current market trends and gathered industry data to provide recommendations to the Senior Brand Manager for the development of future brand initiatives
• Formulated new product concept statements based on recommendations from R&D team to test with consumers
• Analyzed shopper insights to recommend pricing objectives and strategies
• Worked with the Design team to develop sell sheets, for a brand product lines that were consistent with current brand positioning and communications, for the Sales team in order to generate new sales leads
• Worked with a cross functional team to create presentation for a new product to a major retailer which resulted in being stocked on shelf in 400 stores and special order in all stores and online

Jamshedpur Area, India

• Developed an overall brand strategy until 2020 to reinforce market position amidst industry diversification
• Conducted research on industry trends
• Conducted marketing analysis of the industry landscape
• Presented recommendations to senior management to align strategic goals with the insights from the research

Master Of Business Administration (M.B.A.), Marketing

Activities and Societies: Graduate Business Student AssociationMerit based Scholarship

Bachelor'S Degree, Marketing

Activities and Societies: Most Outstanding Marketing Student 2009, Alpha Phi Alpha, Alpha Kappa Psi