● Lead the My Verizon redesign program to overhaul Verizon’s flagship mobile app resulting in 33% higher conversion rates and a 41% increase in overall app usage within the first year.● Responsible for UX strategy, roadmap, and development for areas of Accessibility, UX Research and UX/UI Digital Design for 6 brands directly impacting over 140M customers.● Conduct user research to understand users’ wants and needs, their behaviors, goals, and pain points.● Acting as a user advocate… Show more ● Lead the My Verizon redesign program to overhaul Verizon’s flagship mobile app resulting in 33% higher conversion rates and a 41% increase in overall app usage within the first year.● Responsible for UX strategy, roadmap, and development for areas of Accessibility, UX Research and UX/UI Digital Design for 6 brands directly impacting over 140M customers.● Conduct user research to understand users’ wants and needs, their behaviors, goals, and pain points.● Acting as a user advocate to ensure the end product offers a high-quality user experience.● Distill complex design and interaction concepts, present, and debate them with designers, engineers, and business.● Responsible for creating and maintaining product design systems that exhibit industry-leading visual design and interaction. Show less

● Created the look, layout, and features of the Puresome website using Figma, and responsible for the overall visual design, data collection, information architecture, design system, and retail display. ● Collaborated with stakeholders to elicit, document, and analyze business requirements by conducting interviews, workshops, and meetings to understand the needs of the business.● Developed UI mockups and prototypes to clearly illustrate website functions.● Identified and… Show more ● Created the look, layout, and features of the Puresome website using Figma, and responsible for the overall visual design, data collection, information architecture, design system, and retail display. ● Collaborated with stakeholders to elicit, document, and analyze business requirements by conducting interviews, workshops, and meetings to understand the needs of the business.● Developed UI mockups and prototypes to clearly illustrate website functions.● Identified and troubleshot UX problems related to responsiveness, accessibility, and product usability.● Defined experience strategy, owned the customer journey mapping and represented the end user.● Illustrated design ideas through storyboards, process flows and sitemaps using Mural and Miro. Show less

● Responsible for the UX design strategy and vision for the University of Wyoming website.● Led the redesign of the university’s website accounting for accessibility and key UX design principles, increasing the number of daily users (40.1%), time on page (37.7%) and reducing bounce rate (60.8%). ● Led the team of 15 people comprising project managers, product owners, business analysts, developers and QA testers creating a trusting, respectful team in the process. ● Oversaw the… Show more ● Responsible for the UX design strategy and vision for the University of Wyoming website.● Led the redesign of the university’s website accounting for accessibility and key UX design principles, increasing the number of daily users (40.1%), time on page (37.7%) and reducing bounce rate (60.8%). ● Led the team of 15 people comprising project managers, product owners, business analysts, developers and QA testers creating a trusting, respectful team in the process. ● Oversaw the full design process from establishing requirements, defining features, and developing deliverables rooted in user-centered design and feasibility.● Mentored and guided junior designers, fostering a collaborative and growth-oriented team environment. Show less

● Designed interfaces, storyboards, personas, information architecture and user experiences for client’s website using Sketch, Adobe XD and Figma.● Responsible for building, analyzing, and prioritizing highly detailed and precise design artifacts (flows, journey maps, service blueprints, mockups, and prototypes).● Created comprehensive design documentation to guide development teams and ensure accurate implementation of design specifications.● Designed page navigation buttons… Show more ● Designed interfaces, storyboards, personas, information architecture and user experiences for client’s website using Sketch, Adobe XD and Figma.● Responsible for building, analyzing, and prioritizing highly detailed and precise design artifacts (flows, journey maps, service blueprints, mockups, and prototypes).● Created comprehensive design documentation to guide development teams and ensure accurate implementation of design specifications.● Designed page navigation buttons, search fields and graphic user interface elements, including menus, tabs and widgets for the University of Wyoming website.● Maintained design toolkits and supported the design token integration with the design system in Figma.● Utilized hands-on experience with inclusive design principles to advocate for features that met the needs of diverse learners and users, regardless of the platform they were using. Show less

● Collaborated closely with business teams to understand their needs and goals, actively engaged in defining the product experience and interface.● Responsible for managing products from concept to launch for mobile and web platforms, supported by UX research sessions and data.● Served as a front-end representative and information architect to project manager for overall system flow, design, and development.● Provided approval for UAT (User Acceptance Testing) for multiple… Show more ● Collaborated closely with business teams to understand their needs and goals, actively engaged in defining the product experience and interface.● Responsible for managing products from concept to launch for mobile and web platforms, supported by UX research sessions and data.● Served as a front-end representative and information architect to project manager for overall system flow, design, and development.● Provided approval for UAT (User Acceptance Testing) for multiple initiatives.● Conducted comprehensive user research leading to the identification of 17 new features that resulted in a 27% increase in net promoter scores. Show less