Matt Gilberto Email & Phone Number

Cleveland, Oh, Us

Remote

DoorDash is the leading online food delivery platform in the US with a goal of empowering local economies. With 500,000+ merchant partners, the company has rapidly scaled its operations into new markets and verticals.I joined DoorDash in early 2022 as a Marketing Project Manager for DoorDash Drive, an industry-leading platform for merchants to start, operate, and grow their own 1st party channels. I project managed the operations of a new test product for Drive, Marketing as a Service (MaaS), a segment focused exclusively on small businesses that lacked marketing “savviness”. Our team would consult with these merchants on delivery-focused marketing campaigns, and executed media buying, strategy, and planning for them (essentially a small, in-house marketing agency). I established and oversaw all of MaaS’s processes, using Airtable to streamline our work. I also tracked all campaign performance and managed our budget, POs and invoicing. My efforts streamlined our entire workflow: from merchant contracts, to campaign tracking, to final wrap-report share out.In the first half of 2023 my priorities shifted to Drive’s Strategy & Operations team, where I spearheaded marketing ops and efficiencies. I led an initiative to fully overhaul an existing, but lackluster, marketing process. Key components included: 1. creating a net-new approvals workflow that gave the team more controls around managing our quarterly $5M+ budget more wisely, 2. redesigning the team’s campaign tracking dashboard via Google Sheets 3. introducing reporting and an automated pulse on the number of campaigns (and attributed budget) in each stage and 4. creating a contractual funds database to see our total budget opportunity at the merchant-level, informing the team of how to use our funds more strategically. Overall, this revamp gave Drive Marketing the tools and data to close the gap on our spend underage from $1M in Q1 to $300K in Q2, as well as achieve a 20% lift in incremental delivery volume.

Hudson, Ohio, United States

Based in Hudson, Ohio, Leaf Home (formerly Leaf Home Solutions) is North America’s leading direct-to-consumer provider of home products, covering 4 brand verticals and serving 100+ locations in the US and Canada. In late 2020, I joined Leaf’s paid acquisition team as the Digital Partnerships Manager, owning the overall marketing strategy for the Company’s 3rd party online advertising partnerships channel. I collaborated with 10+ partners, ranging from home services demand capture platforms to digital marketing agencies and lead-gen aggregators, optimizing campaigns to drive high quality consumer leads for the in-house call center and sales teams. Based on budget, needs and strategy, I vetted, added and scaled additional programs while maintaining overall net marketing cost efficiency at goal of 20% in 2021.Additionally, I project-managed several time-sensitive tasks with our in house analytics, creative and MarTech teams to provide our partners with actionable data, digital assets and integrations that would influence our decisions and boost customer acquisition.

In 2018 I made the move from field operations to the corporate world to lend my customer-facing experience whilst building my background in marketing. I helped drive Hertz Global’s strategic sales efforts by growing and optimizing promotional marketing programs for over 25 Association and Group Membership partnership accounts and their members. As the collaborative liaison between our in-house teams and our partner segment, I worked cross-functionally on campaign tracking, content ideation, landing page optimization (both internal and external) and providing performance analysis reporting. My “out in the field” knowledge of Hertz operations was a unique trait that allowed our team to succeed. Through Hertz’ employee development program, I was also fortunate to have the opportunity to take some continuous career growth courses such as “Managing Team Performance” and “Navigating Difficult Conversations”.

Estero, Florida

In April of 2017 I was promoted to Branch Manager and successfully oversaw all operational functions for Hertz’ flagship off-airport branch, located on the Company’s Global Headquarters campus. My tasks included strategic management of a 300+ vehicle fleet, managing a team of 4 employees, ancillary sales training, fulfilling executive-level vehicle requests and growing local market penetration through face-to-face outreach. Under my direction, the location achieved the highest pre-tax profit margin in the Southwest Florida region in each of my first two consecutive fiscal quarters in the role.

Naples, Florida, United States

I began my professional career as a Manager for Hertz’ “Local Edition” location in downtown Naples, FL. During my time there, the Naples branch became the highest volume off-airport location in the state of Florida. This was heavily due to my door-to-door networking efforts, building long-term partnerships with local businesses to increase our profit-center sales. Having been “thrown into the fire” in a very high-profile and high-demand seasonal resort market, I quickly built a strong foundation in top-tier customer service, business-minded acumen, problem solving and managing multiple tasks in a fast-paced environment.