Christopher French Email & Phone Number

Phoenix, AZ, US

Scottsdale, Arizona, United States

• Accountable for 150+ financial advisors (client accounts) and $1.2B of assets under management.
• Provide one-on-one and group coaching with advisors to facilitate breakthroughs in their business, directly contributing to revenue growth and client acquisition, and impacting other key metrics.
• Program manager for Matson Money’s flagship advisor program, the Brand Ambassador program – accountable for program performance and supporting training and development of advisors.
• Facilitate a 2-day brand workshop for entrepreneurs who are rebranding their companies.
• Co-lead Matson Money’s two-day transformational investing workshop, the American Dream Experience.

Phoenix, Arizona Area

• Accountable for the development and execution of marketing strategies and campaigns to drive customer retention and new advisor acquisition.
• Concepted, planned, and executed new content creation to increase inbound traffic and drive client retention.
• Directed marketing team to execute marketing initiatives, projects, and campaigns.
• Developed, executed, and monitored marketing efforts, including SEO optimization, content marketing, and targeted email and ad campaigns to attract new advisors and customers.
• Identified, monitored, and analyzed key performance metrics for the website and email and ad campaigns (i.e.: registrations, % attended, open rates, site performance, etc.)

Scottsdale, Arizona

• Define and execute the global market strategy and marketing plan for the automotive refinishing segment, clearly defining targets in line with the overall business strategy.
• Collaborate with regional marketing managers, regional sales leads and global product team to define and execute a global product strategy, executed regionally.
• Lead the global product strategy: manage the product portfolio, define product requirements, and define the product positioning and pricing strategy within product lines.
• Perform global and regional market analysis to monitor market trends and competitive landscape, represent the voice of the customer, provide market insights and scope opportunities to optimize channel growth.
• Provide strategic assessment and direction for new product launches and marketing campaigns.
• Analyze product sales data, review regional reports and evaluate program performance in order to achieve annual sales targets and marketing objectives.

Scottsdale, Arizona

• Managed the North America Automotive Refinish product line strategy, driving the product vision and developing product marketing plans.
• Engaged in customer research and analyzed market trends to capture the voice of customer and integrate feedback into product strategy and marketing messaging.
• Developed web and digital marketing campaigns, directed the development of print collateral, managed tradeshow events, managed social channels, created email marketing campaign and organized sales events to drive.
• Developed, organized and conducted product training for sales and technical support staff.
• Managed the product life cycle from strategic planning to tactical execution – product definition and requirements gathering, new product market introduction, sustaining products in maturity and product retirement.
• Performed market analyses to define appropriate pricing strategy, sales forecasts and targets.

Phoenix, Arizona Area

• Developed project scopes, created project plans and schedules, managed creative exaction, trafficked projects, facilitated change requests and ensured account satisfaction.
• Managed legal and regulatory compliance review process.

Sandpoint, ID

• Developed, planned and managed go-to-market activities for new product launches, partnering cross-functionally with sales, product development and product design team.
• Responsible to define, plan and manage implementation of marketing campaigns to meet sales and business objectives.
• Wrote copy, art directed and managed internal and external teams to develop comprehensive marketing communications and sales collateral, promotional messaging, digital marketing, and product videos.
• Performed market analysis and competitive research to develop product marketing strategies to drive product differentiation and engage identified market segments.
• Responsible to develop product positioning, value propositions and key messaging to resonate with customers and targeted buyer personas and drive engagement and growth.
• Supported sales team in driving sales and buyer engagement strategies, including execution of sales event management, tradeshow collateral, sales presentations and training materials.

United States

• Supervised the creative execution of marketing, branding, and PR projects including seasonal multi-channel campaigns, new product launches, digital marketing, customer events, sales promotions, national advertisements.
• Oversaw RFP process on projects: soliciting and securing bids, awarding contracts and managing ongoing engagement with agencies and vendors.
• Managed the development, execution and implementation of collateral for quarterly associate training and materials development for Total Rewards program.

Federal Way, WA

• Managed print, direct mail, web, advertising and digital media projects within an in-house creative services team, supporting new program launches and customer acquisition campaigns.
• Developed schedules, forecasted and managed budgets, allocated assignments, initiated teams and monitored projects throughout project lifecycle for execution of campaign deliverables.
• Establishes and fosters relationships with program managers, creative team and cross-functional partners to troubleshoot process inefficiencies, improve team performance, and solve project specific issues.

Seattle, WA

• Day-to-day account management of multiple top-tier clients and partnering to grow their business, including leading strategy sessions, campaign development, communications with account stakeholders, status updates.
• Producer of video and photography productions; including B2B case studies, launch and training videos, and B2C commercials and public service pieces.