Assist in developing customer specific marketing programs to support new service, Nectar.Manage the CMS systems regarding the day to day management of the company’s website and produce reports to analyse the performance of all online marketing campaigns and promotions (via reports, analytics, surveysetc.)Work with team members to develop A/B and multi-variate testing for all website activities, focusing onimproving key e-business metrics: Customer Acquisition Cost, Clickthrough Rate, Average Order Value,Customer Lifetime Value and NPS.

Provided overall management and maintenance of the company’s website by creating daily, weekly andseasonal reports on web, email communications and web analytics.Implemented a cross-channel content marketing strategies that translates business and marketing goals into meaningful content deliverable and conversion goals.Perform project management activities, including active mitigation of any risks to the project scope andschedule, and providing status updates

Track and monitor performance for all digital content projects. Provide direct feedback/analytics with the goal to improve response/revenue.Lead and developed digital marketing strategy, focusing on improving performance in social media, email-marketing and SEO against with key performance indicator objectives.Keyword Research on Google AdWords, developing a keyword-driven content strategy for all digital profiles as away of increasing the site’s domain authority leading to an increase time on site, shared links and discussion via comments by 35%Developed and managed the onsite testing roadmap; oversaw the testing process to improve engagement and conversion metrics for company’s website, blog and referral programs.Key Performance Indicators in Google Analytics to track engagement and conversions with business objectives, increasing average session duration, pages per session (8%) and contact forms submitted.

Marketing strategist focused primarily on developing leads and maximizing business development across all media channelsDeveloped loyalty and customer review programmes to both convert and retain new businessBrand developer and social events coordinator for numerous media publications; Hispanos en Canada, BHive Social Media Lab, www.inlibertyillage.com, Mercado News Magazine Canada & Liberty Village Social Event Hour