Christopher Block Email and Phone Number
As a Masters of Marketing Research Alum from the University of Georgia, I am passionate about understanding customer needs, ideating, and implementing forward-focused business strategies, and positively impacting relevant stakeholders. I have gained valuable experience as a Strategy Group Intern at UPS Capital, where I researched and presented customer journeys and novel insights relating to four successful shipping and post-purchase tools, worked within the new product innovation team to concept, wireframe, and strategically position new products for e-commerce businesses, and investigated and advanced strategy for partnership with fraud prevention firms to license fraud technology to small businesses. I have a marketing research and analysis background, having worked as a Marketing Researcher at Steppingblocks and a Growth Strategy and Market Research Analyst at Reframe, a subscription-based mobile application designed to help users achieve sobriety through behavioral therapy tools. In these roles, I conducted in-depth interviews, created market needs and competitor reports, generated competitive analyses and product differentiation strategies, and re-designed and developed the Reframe website using Webflow. I approach organizations with the perspective and attitude of someone looking to identify, evaluate, and solve worthy and meaningful problems. I lead through conversation, an upbeat demeanor, and a willingness to do what it takes to help people, teams, and organizations outperform expectations. I hold integrity, improvement, innovation, and attention to detail in high regard and strive to achieve excellent performance and outcomes in my personal, public, and professional endeavors. In the future, I plan to continue building on my background in marketing research and consulting, leveraging my skills and professional training as a marketing researcher, problem-solver, and innovator to influence business outcomes.
Peerless Insights
View- Website:
- peerlessinsights.com
- Employees:
- 11
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Consulting AssociatePeerless Insights Jul 2024 - PresentSan Francisco, California, United States -
Graduate Student Marketing ResearcherGrowth Focused Insights And Research (Hubzone) Aug 2023 - May 2024• Conducted secondary research and presented findings to Ahold Delhaize VP of Consumer Insights• Created research objectives, discussion guide, screener, and moderated two focus groups to explore behaviors and attitudes toward groceries• Formulated Qualtrics survey for GFI panel, performed analysis using SPSS and presented findings to leadership at ADUSA -
Strategy Group InternUps Capital® Jun 2022 - Aug 2022Sandy Springs, Georgia, United States• Discovered new market entry strategies by analyzing customer journeys for five e-commerce business shipping applications• Ideated and concept tested new e-commerce product with customer advisory panel members and internal sales representatives • Conducted market analysis and initiated discussions with external suppliers to advance research on a fraud protection product• Delivered project findings and provided strategic business development recommendations to UPS Capital senior leadership -
Marketing ResearcherSteppingblocks Jun 2021 - Sep 2021Atlanta, Georgia, United States• Formulated discussion guide, conducted five in-depth interviews, and created market needs report for product development• Performed competitive landscape analysis by using software reviews, via G2 and Capterra, to form a UX repository• Used IDIs and UX report to craft 35 recruiter-focused blog titles, and compiled competitor blog traffic data for benchmarking -
Growth Strategy And Market Research InternReframe May 2020 - Aug 2020Atlanta, Georgia, United StatesReframe is a subscription-based mobile application designed to help users achieve sobriety through behavioral therapy tools• Differentiated product strategy to offer user-created content and novel saving features for users to personalize their recovery• Introduced social media influencer partnership strategy to initiate new content creation in-app and promotion in new markets• Produced competitive analyses for comparing app’s features, design, pricing, and highlighted gaps for feature development -
Growth Strategy And Market Research AnalystIsimu Vr May 2019 - Aug 2019Atlanta, Georgia, United StatesVR arcade est. 2018 with operations in Duluth, GA. Worked with founder to improve conversion rates, CX, and position arcade to attract investment• Developed a 24-page business plan for the arcade’s repositioning to a unique virtual reality family entertainment center• Redesigned website on Webflow to increase engagement and CTR as well as managed SEO, PPC, and social media operations • Analyzed arcade data in MS Excel to identify top revenue drivers and profitable demographics, optimized the website accordingly • Designed a game “menu” prototype, created a VR tutorial video, and produced two social media ads showing VR gameplay
Christopher Block Education Details
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Marketing Research -
Concentration In Strategy & Innovation -
High School Diploma
Frequently Asked Questions about Christopher Block
What company does Christopher Block work for?
Christopher Block works for Peerless Insights
What is Christopher Block's role at the current company?
Christopher Block's current role is Consulting Associate at Peerless Insights.
What schools did Christopher Block attend?
Christopher Block attended The University Of Georgia, Georgia Institute Of Technology, The Westminster Schools.
Who are Christopher Block's colleagues?
Christopher Block's colleagues are Liesl Newton, Sahil Khanna, Dilip Kumar Mukherjee, Jane Wang, Samuel Gingrich, Pavel Savgira, Kat H..
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Christopher Block
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