Management of team members across research, PR and digital marketing for content creation of all mass audience website, social media and email contentDigital lead for implementation of new platforms for organisation, including launch and management of online shop and development of Facebook Challenge campaigns Paid advertising lead, managing budget and creating all Meta Ads for fundraising appeals (BBC Radio 4, The Big Give), campaigns, webinars and website content promotionManagement of paid search ads through Google Ad GrantsDevelopment of digital KPIS for organisation to track and grow marketing opt-ins, social media followers/engagement, and website users for report to senior managementImplementation of marketing surveys for insights and reporting on supporter audiencesImplementation and use of digital analytics tools for additional tracking including Hotjar, Google Analytics and Google Search ConsoleDigital adviser on organisational implementation of AI tools

Served as digital lead on all aspects of the organisation’s external communications channels, including the website, social media channels, email marketing tools and campaigning and fundraising platforms. Developed a set of digital communications KPIs with growth and engagement targets for 2022. Increased the content output across all social and email marketing by three times and created an annual editorial calendar for content coordination. Created an ongoing e-newsletter and launched Praxis' Instagram channel as a new means of engaging supporters. Launched the organisation’s Google Grants account to drive visitors to the website through paid search.Developed the fundraising proposition for the Winter 2021 Appeal and created all content, across social media posts, email marketing, donation landing pages and website pages for the appeal. Worked with colleagues in the Campaigns team, to create website landing pages, email-to-MP actions, videos and social assets, ensuring tracking and integration with CRM systems. Created social media assets for information and content from teams to be presented in the best way across Facebook, Twitter, Instagram and LinkedIn. Create social graphics and templates for evergreen content using Adobe Photoshop and Canva.

Working as the digital lead in the Communications and Engagement team, I work with numerous teams across the organisation in the UK and internationally to implement digital projects and content across website, social media and e-mail marketing channels for volunteer recruitment, audience engagement and brand awareness raising. This includes: Technical lead for the Raleigh International "Action Not Excuses" campaign and online platform, selecting provider and developing content and community tools for the platform. Contributing to the ongoing campaign promotion on social media.Full agency selection, project management and redesign of the Raleigh International website, consolidating content from Raleigh UK, Raleigh Nepal, Raleigh Costa Rica, Raleigh Tanzania and Raleigh Nicaragua teams and former wesbites built on WordPress. Working with hosting and development agencies to create optimisations and updates where necessary. Analysing and reporting on web performance with Google Analytics.Management and content creation for the Raleigh International Facebook, LinkedIn, Twitter, Instagram and YouTube accounts, including copywriting, image/video sourcing and editing, and analytics reporting. Development of social campaigns alongside international development awareness days. Website integration, support alongside the Oracle Netsuite CMS for online webforms coding and reporting. Management of our email marketing platform Dotdigital, including content, best practice and analytics support to all users of the platform. Leading and supporting on bespoke digital projects where necessary, i.e. social and e-mail campaigns, digital surveys, paid social, CRM development, LMS development.

Creating content for a suite of marketing e-mails, including fortnightly newsletter to all College members and segmented communications to newly qualified optometristsManaging the republication of multiple print materials, brochures and books.Liaising with other departments to write, edit and produce ad-hoc marketing and information resources.

In my role here, I worked within two communications teams to support e-mail marketing, social media management and website management across numerous digital channels. I was primarily responsible for: Creation of events bulletins, events invites, e-newsletters and direct marketing campaign e-mails to be sent to over 100,000 contacts within the company database.Managing and producing content using for social media channels including Facebook, Twitter, LinkedIn and Instagram across five organisations. This includes the use of Adobe Photoshop and video editing software. Maintaining, editing and updating content on these organisations' websites using CMS software. Developing bespoke digital communications plans for events and live social media coverage during events. Analysing and reporting on the effectiveness of e-mail marketing, social media content and website traffic.Creating paid social media campaigns to drive events attendance and increase website traffic.

My role here is focused around increasing customer engagement for both companies through proofing and copywriting by creating articles for customer e-mails, press releases and the internal company newsletter. I also use CMS and e-mail tools for template and webpage creation and have contributed to competitions and feedback surveys for the companies, including the Name That Bus 2015 competition and the Bus Times 2015 survey. I have also attended a promotional event (the launch for the "Coaster 12", April 2015) to promote the new bus and its services. On the data side, I have received training on improving and maintaining brands through e-mail marketing and monitoring results through use of Google Analytics, Facebook Analytics and the Harmony Web Tracking tool.

Primarily, I was involved in student marketing on behalf of the centre and increasing engagement with students. Whilst receiving extensive induction training to understand the roles played by everyone in the centre, I composed events and information mail-outs using Mailchimp to be sent to placement students and edit and input vacancies onto the job board. I was also been involved in numerous events geared around enhancing careers for the students at Sussex, including the First Generation Scholars scheme, the annual Sussex Careers Fair and the Graduate Internships 2014 Scheme.

Tasked with the administration of an electronics' client promotions database via Microsoft Excel and Access, I organised, processed and verified on a daily basis. Working within the marketing agency allowed me to develop my telephone manner through manning the customer service helpline for promotions and negotiating communications between customers and the client themselves. I also saw to running the promotional e-mails via Microsoft Outlook, and assisted in reaching out to companies to assist in expanding the number of clients for the agency.

Here I gained experience with many platforms of social media, such as Twitter, Youtube and Facebook. Working to update the social media accounts of multiple companies, I simultaneously interacted with clients' customers through those platforms, promoting competitions and special offers. My responsibilities also included content development and creation for our clients’ social media platforms and blogs. I also performed general office administration duties, such as organising client databases, taking calls and researching and collecting information.