Leads a dynamic team of content strategists and social media managers, fostering a collaborative environment and driving the development of innovative strategies to elevate the company's brand presence in the B2B financial services sector.Develops and executes high-level content and social media strategies, aligning them with business goals, customer needs, and market trends, resulting in increased engagement, brand awareness, and lead generation.Conducts comprehensive industry research, staying abreast of market dynamics, competitor activities, and customer insights to inform strategic decision-making and drive targeted campaigns.Drives creative ideation sessions, collaborating with cross-functional teams to conceptualize and develop impactful content, thought leadership pieces, and multimedia assets that resonate with target audiences.Successfully manages vendor relationships, ensuring seamless execution of outsourced services, adherence to brand guidelines, and maximization of resources within budget constraints.Oversees budget management, resource allocation, expense monitoring, and providing regular financial reports to senior management.Measures and analyzes campaign performance using key metrics and data-driven insights, optimizing strategies and tactics for continuous improvement and achieving KPIs.Establishes strong relationships with internal stakeholders, including senior executives, to ensure alignment of content and social media strategies with overall business objectives.

Led the overarching company social media strategy to communicate and promote products and services, influence brand perception, highlight community outreach efforts and engage through customer service capabilitiesManaged all social channels including Facebook, Instagram, Twitter, LinkedIn and YouTube and develops creative copy that carries the brand voice and ideates new digital assets entrenched in current social media best practicesCollaborated with internal stakeholders including C-Suite, Lines of Business (Retail, Commercial, Wholesale), Marketing, Products/Services, Diversity & Inclusion and Talent Acquisition on various social media and thought leadership effortsProvided ongoing coaching and thought leadership on social media topics to internal stakeholders to ensure the team is following best practices for the optimal reach of messagingGuided the company's overarching Social Media Networking Policy and employee advocacy program initiatives governing team member social media usageImplemented career and company culture-focused social media channels to execute Synovus' Talent Marketing strategy Developed executive thought leadership training, content strategy and management of CEO’s digital presence

Created and sourced industry-relevant digital content related to entertainment, dining, charity and urban development promoted via Facebook, Instagram, and Twitter for a global audience in marketing the city of Atlanta for tourismManaged a monthly content calendar in creating social media posts, content strategy on what works best on respective social media channels and monitoring a steady stream of branded user-generated contentManaged Discover Atlanta social media channels in fielding questions, providing feedback and gauging user perception, leveraging the ACVB as a lifestyle brand and premier tourist destination

Served as creative team copywriter focused on writing clear and concise copy for agency pitches, publications and websitesCrafted engaging and creative copy for various initiatives including new sales pitches, website redesign, blog content, technical writing, script writing, banner ads, print advertisements and application UXCollaborated with a cross-functional team that included strategists, UX designers, social media experts, art directors, designers and creative directors to determine the copy direction for various agency clientsFacilitated pitch workshops with internal sales team stakeholders to determine the direction of overarching win themes and assets for new business opportunitiesTranslated creative direction and copy points from creative briefs into engaging copy, manifestos, scripts and assets that maintain the digital voice of the client

Digital marketing team member with primary duties including research, content editing, content creation, content strategy and the promotion of content related to the financial services industry that engages online and mobile readersProofed and edited content contributed by internal business units to ensure quality, consistency and adherence to corporate brand standardsCollaborated with designers, managers and analysts to produce effective digital content for the website through blog posts, press releases and maintenance of home page featured contentProject lead of external, invite-only portal for business unit clients to obtain marketing materials, product information and thought leadership contentTrained and acclimated new users to the back-end CMS platform for webpage updates, performed website maintenance tasks and error troubleshooting

Edited and created content relevant to the burgeoning food and restaurant industry, lifestyle interests and travel stories for a national website with a local subscribership of 80,000Promoted content and sustained social media engagement through digital follower basis growing it by 20% on Twitter and 1000% on Instagram via community management, contests, outreach and special eventsManaged freelancer team in content creation for seasonal articles, cultivated relationships through networking with local media, businesses and PR professionals, organized marketing events through sponsorships to increase brand awareness and cross-promotionOrganized and executed photo/video shoots that provided additional depth to website content; photographed and produced video of still life, food, people, events and architecture

Created written communication to clients with detailed explanation of coverage decisions, facts concerning insurance losses, possible liability, damages, contractual terms, state statutes, and applicable case law.Team lead that reviewed written content to clients and provides coaching and editorial advice on delivering the correct tone, chronological flow, proper grammar, and overall cohesiveness of outgoing communication.Conducted investigations into insurance losses including interviews, recorded statements, obtaining necessary documentation, and securing public records.

Team leader who established, retained, and deepened relationships with existing and potential customers to achieve sales goals and provide quality customer service.Performed a broad range of related consumer and commercial lending activities including interviewing, processing, and disbursing of loan products and proceeds.Trained employees new to the personal banker role in providing best practices, technical support, and educating on product benefits and features.