Product Manager leading the AdTech domain in our MarTech group. Building an internal product for our marketing teams to create and mange their paid campaigns and ads at scale.

- Worked with our design and engineering leads and project manager to create a prioritised roadmap for our stakeholders against Canva's goals.- Inspire a test and learn culture within our landing page team to test everything and measure their impact against our team and Supergroup goals.- Integrated our landing page tech stack into our internal experimentation tooling unblocking access to landing page and product experimentation.- Improved the landing page user experience by acting in a product capacity between our Page platform team and landing page teams to improve the usability of our internal CMS when creating landing pages.

- Developed an experimentation strategy and roadmap with our Performance Marketing stakeholders to optimise millions in ad spend.- Ran web experiments closely with our Performance Marketing teams to see an increase in trial and product conversion rates.- Align with our key product teams in Growth to run experiments across different design and engineering teams to optimise across the entire user acquisition journey.

Designer who can also code. UX design and delivery for conversion rate optimisation and personalisation of digital channels through A/B testing with Adobe Target, Adobe Analytics and Adobe Audience Manager. Consulting on MarTech to improve use of Optimisation tools.- Developed and managed optimisation and personalisation strategies- Managed end to end delivery of A/B tests and personalisation activities prioritised by business focus, effort and value through Adobe Target- Created UX wireframes and high fidelity mockups of test experiences and journeys- Development of A/B testing offers with HTML, CSS and JS- Analysed customer journeys through advanced segmentation to help determine fallout, pain points and find opportunities for personalised experiences- Driving technical innovation and rapid MVP projects with clients utilising the Adobe Experience Cloud stack to prove business value on projects through pilot testing.- Consulted on marketing technology infrastructure with clients to connect data from multiple sources for on-site personalisation- Advocated the benefits of a test and learn strategy and how data driven personalisation can drive improved customer experiences

Conversion Rate Optimisation

- Provide quick and efficient support under time pressures- Assist customers with their technical issues and cloud services to repair relationships with their devices- Find the perfect solution for each customer to restore confidence in the product- Facilitated personal training sessions to deepen customers’ understanding of Apple products and software