Chris Samuel Email & Phone Number

Chicago, Il, Us

Greater Chicago Area

Led global communications & marketing to advance U.S. Soy’s vision on nutrition, climate-forward solutions, and progress for people & communities internationally. U.S. Soy is the United States’ #1 food & agriculture export [$40Bn. in 2022].Developed & rolled out strategy on brand reputation, thought leadership, marketing, media relations, issues management, digital marketing, stakeholder engagement, global U.S. Soy summit (Soy Connext), investor communications, internal communications in emerging & developed markets. Led a global high-performing team of 17 communications & marketing professionals across 8 regions. Award-winning ‘Sustainable U.S. Soy's 4x Transferable Certificates’ campaign: 2023 Ragan Global Communications Campaign Award, 2023 Communicator Awards for PR Effectiveness, and Finalist - 2023 ICCO Global Awards. Member of USSEC's Management Team. Represented U.S. Soy at the Consumer Goods Forum, Chicago Council of Global Affairs - Food & Agriculture forums among others.

United States

Washington D.C. Metro Area (Remote)

The Institute on Science for Global Policy [ISGP] is a 501(c)(3) non-advocacy, non-partisan, non-profit focused on food, climate, health, and security. I provided strategic counsel to Dr. George Atkinson, Executive Director, and former U.S. Science & Technology Adviser to Secretaries of State Colin Powell and Condolezza Rice, on ISGP’s stakeholder engagement programs for U.S. Dep. of State, U.S. FDA, and food and agriculture sector on the future of food, food innovation, and food traceability.

United States

With expertise in communications, public affairs and sustainability as business drivers, we provide insight-led strategy and integrated services to enhance reputation, market access, sustainability impacts, and develop people/function capability. Focused on ROI, we convene fit for purpose, agile teams, with best-in-class expertise to deliver globally. We are also partnering on global reputation, marketing communications, and sustainability programs with leading food and agriculture organizations to advance nutrition security, sustainable consumption, sustainable production, livelihoods and equity, and climate action.

Greater St. Louis Area

Led strategy to promote and protect $21B company reputation and operations on sustainability, transparency, human rights, safety, policy, litigation, trade and activism issues. Partnered with C-suite leaders, diverse stakeholders and led 70-country cross-functional project teams. - Co-led communications and public affairs strategy to shape societal acceptance and public policy of gene editing and GMOs.- Shaped communications strategy to earn customer & stakeholder acceptance for new data privacy policy. Advanced food labelling legislation via trade associations. - Engaged diverse stakeholders incl consumers, customers, food value chain, patient advocacy groups, academia, NGOs, policymakers, ethicists, news media to advance acceptance of new technologies.- Led issues management and 70-country cross-functional team to protect company reputation and deliver business continuity amidst the Monsanto Tribunal, and March against Monsanto activism. Key Positions - Global Communications & Corporate Affairs Extended Leadership Team- Global Chair, CropLife International Biotechnology Communications & Advocacy Committee - CRISPRcon Global Gene Editing Advisory Council - Consumer Brands Assoc. Food Labeling Disclosure & Communications Committee - BIO Communications Committee, Food & Agriculture - Global Drone Team - Global Product Stewardship Leadership Team

United States

I guided global programming and multi-stakeholder engagement on the application and governance of CRISPR and other gene editing technologies for food and agriculture, human health, and conservation goals. I represented Bayer on the CRISPRcon Global Advisory Council on Gene Editing.

United States

Led strategy to promote and protect $15B company reputation and operations on corporate, safety, pricing, human rights, sustainability, policy, litigation, trade and activism issues. Led 70-country cross-functional project teams. - Co-led communications and public affairs strategy to shape societal acceptance and public policy of gene editing and GMOs.- Shaped communications strategy to earn customer & stakeholder acceptance for new data privacy policy. Advanced food labelling legislation via trade associations. - Engaged diverse stakeholders incl consumers, customers, food value chain, patient advocacy groups, academia, NGOs, policymakers, ethicists, news media to advance acceptance of new technologies.- Led issues management and 70-country cross-functional team to protect company reputation and deliver business continuity amidst the Monsanto Tribunal, and March against Monsanto activism. Key Positions - Global Communications & Corporate Affairs Extended Leadership Team- Global Chair, CropLife International Biotechnology Communications & Advocacy Committee - CRISPRcon Global Gene Editing Advisory Council - Consumer Brands Assoc. Food Labeling Disclosure & Communications Committee - BIO Communications Committee, Food & Agriculture - Global Drone Team - Global Product Stewardship Leadership Team

Singapore

Led communications, government affairs and sustainability strategy. Led 12-member remote team, and managed 2 PR agencies [Edelman, Fleishman-Hillard]. Member of Asia Pacific Business Leadership Team. Reported to President - Asia Pacific, Heads of Global Government Affairs and Corporate Affairs Asia. Accomplishments- Led globally coordinated reputation strategy to position Monsanto as a leader in sustainable agriculture among moms, millennials, food-minded, media and policymakers. Awards from the Government of Vietnam, World Business Council for Sustainable Development Indonesia and Philippines. - Led employee communications strategy [11-countries, 6 languages] to enhance engagement and earn AON-Hewitt Best Employer award.- Led executive communications strategy for 8 executives [7 nationalities, 5 languages]. - Led government affairs and market access strategy to drive favorable foreign investment classifications and regulatory approvals for GMOs in Indonesia and Vietnam. - Led sustainability partnership with Conservation International, Government of Indonesia and N. Sumatera community, which helped enhance biodiversity, farm productivity by 30%, household income by 34%. Earned recognition from the Ministry of Environment and WBCSD. - Led sustainable finance public-private partnership with Government of Indonesia, Bank Rakyat Indonesia, farmers, Cargill and Monsanto. Farmer incomes up ~$600+/acre, enabled access to 8x lower rate of farm loans, crop productivity up 14%. Recognition from Indonesia’s President Jokowi. Key Positions- Global Corporate Affairs Extended Leadership Team - Monsanto Asia Pacific Business Leadership Team - Co-Chair, US-ASEAN Business Council Food & Agriculture Committee- World Economic Forum (WEF) Grow Asia - World Business Council for Sustainable Development (WBCSD) Asia - PRovoke Global PR Summit Panelist, and Asia-Pacific PR Awards Jury - Chair, Biotechnology Communications & Advocacy Committee, CropLife Asia

Mumbai Area, India

Led corporate reputation, communications, sustainability and CSR. Partnered with seven NGOs. Reported to Corporate Affairs Head. Managed 4 agency partners and three-member team. - Led strategy to build company reputation and biotechnology acceptance. - Led sustainability strategy and 7 NGO partnerships on poverty, nutrition, education, agriculture and human rights. Ensured implementation, reporting, communications and advocacy to shape company reputation and public policy.Key Positions - Chair, Association of Biotechnology Led Enterprises Communications Committee - Corporate Affairs Leadership Team (Region)

Mumbai Area, India

As an individual contributor, led marketing strategy for the biotechnology cotton business. Reported to Global Cotton Marketing Head and CEO - India biotechnology business. Managed 5 agency partners and 1 contractor. Achievements- Led Bollgard biotech brand marketing campaigns to deliver double-digit volume growth and EBIT targets, with efficient SG&A management. - Developed new category entry strategy [positioning, pricing, packaging] and demand generation campaign, which enabled regulatory approvals of R&D trials for new technology. Key Positions - Biotechnology Business Leadership Team, India- Corporate Affairs Leadership Team, India - Chair, Association of Biotechnology Led Enterprises Communications Committee

Mumbai Area, India

Led public affairs and communications strategy to enhance Monsanto's corporate reputation and license to operate for biotechnology. Led three-member team, industry association communications team, and managed two PR agencies. Key Positions - Chair, CropLife Asia Advocacy and Communications Committee - Chair, Association of Biotech Led Enterprises (ABLE) Communications Committee - Corporate Affairs Leadership Team, India

Mumbai Area, India

Singapore

I represented U.S. food and agriculture companies engaging Heads of State, Secretaries / Ministers, Heads of Federal Reserve Banks, and other policy stakeholders on country missions across the ASEAN region including Indonesia, Thailand, Vietnam, Myanmar, Cambodia. This enabled science-based input to the policy making process, improved market access for innovation, and enhanced U.S.-ASEAN relations.

Singapore

Mumbai Area, India

Led P&G, J&J, Siemens, Swagelok and other accounts on corporate and brand PR, issues management, and cause marketing. Reported to P&G Head of Public Affairs, and Agency CEO. Led 7-member team and managed 12 agency partners. Accomplishments- Led P&G consumer brand PR campaigns on Always, Olay, Pantene, Tide, Vicks Nyquil, leveraging consumer surveys, experiential marketing, influencers, and media maximization. Results: Credible claims, influencer word of mouth and nationwide news coverage enabled leadership brand equity and market share. - Led P&G - UNICEF nutrition, and C.R.Y. education cause marketing PR campaigns. Results: UNICEF $110,000 donation, 65,000+ children’s education via national awareness, news coverage and record-breaking sales. - Led taxation policy advocacy campaign for CPG association to increase access of sanitary pads for women by removal of 16% Federal excise duty to enable price reduction and increased affordability.- Increased Siemens corporate, and business units [automation, energy, healthcare, transportation] thought leadership and share of voice by 25% in business and trade media outlets within 6 months.- Led first-ever consumer media PR campaign for J&J Thermachoice. Earned credentialing from Editors of 10 women’s magazines which drove double digit lift in awareness and exponential increase in inquiries. - Led Swagelok corporate and product communications partnering with global marketing communications. Results: Delivered #1 share of voice in trade media (chemicals, oil & gas, power, semiconductor sectors), and industry-best reputation rankings on expertise, trust, and collaboration.

Mumbai Area, India

Post Graduate

Global Senior Leadership Development Program - Global Leadership Exchange (Gle)

Senior Leaders Program - Strategies And Leadership For Creating Sustainable Organizations, Diploma

Global Senior Leadership Training

Global Senior Leadership Program

Global People Leader Learning Program

Bachelor Of Arts (Ba)