At Infor, I was committed to creating meaningful connections between our brand and its customers by focusing on clear, valuable, and strategic communication. I took pride in ensuring that customers weren’t just marketed to, but truly understood and valued, so that we could build lasting relationships. What excited me most was bridging the gap between what our business needed and what our customers truly valued. I believed in creating communication strategies that respected the customer’s journey—making sure they felt heard, appreciated, and empowered, not just sold to. By leveraging data and insights, I ensured that each campaign wasn’t just a broadcast, but a tailored message aimed at solving real problems for real people. Throughout my time at Infor, I learned that the key to successful marketing isn’t about being the loudest voice in the room—it’s about being the one that listens the best. This experience strengthened my ability to communicate effectively with diverse audiences and continually taught me the importance of authentic, solution-driven messaging.Key Contributions* Crafted and executed multi-channel communication strategies that resonated with customers across industries and platforms, resulting in a significant increase in engagement and retention.* Developed customer-focused campaigns for product releases, allowing our clients to seamlessly integrate new solutions into their workflow, enhancing their experience and satisfaction.* Spearheaded crisis communication plans during high-stakes global events, maintaining trust and transparency in the face of adversity.Skills & Tools* Leveraged CRM and marketing automation tools to refine communication, ensuring personalized outreach that improved conversion rates and overall satisfaction.* Applied data-driven insights to iterate on strategies* Fostered cross-functional collaboration with sales, product development, and technical teams to create cohesive, customer-centered communication efforts.

The role encompassed delivering product demonstrations and developing marketing collateral for SaaS education products, while collaborating with customers to understand their training needs and recommend tailored solutions. Responsibilities included conducting market research to identify industry trends, supporting sales teams with expertise in education products, and preparing training sessions for internal teams to effectively utilize the software. The role also involved producing various sales and marketing materials, attending trade events to promote education products, responding to RFPs, creating Statements of Work, and providing ongoing technical support for education solutions.

Led a team of e-learning developers in designing, developing, and deploying training programs for Fortune 500 companies and government organizations. Spearheaded the launch of a training technology software solution, generating significant license and services revenue. Established methodologies and analytics to enhance training team operational efficiency, earning the company innovation award in Q3 2006 for developing a scalable training project methodology.