Leadership and Product Design: Effective Product Leader with responsibility for the design of a dining venue seating application for onboard dining hosts.Consumer Research and System Design: Conducted in-depth foundational research in coordination with the onboard dining venue crew; discovered that there was no system in place for determining seat availability and conceptualized a system that enabled dining hosts to seat walk-in guests via handheld devices.Prototyping and Team Collaboration: Collaborated with venue crew members to determine system requirements; built prototypes for testing and feedback. The system launched November 2023, resulting in substantial increases in efficiency and major reductions in wait times from 10 minutes to 2-3 minutes.User Accessibility and Application Design: Championed accessibility as a core principle for the 2023 Princess application redesign; created and integrated accessibility requirements into core design system components and ensured alignment with WCAG guidelines.

App Design and Improvement Implementation: Product subject matter expert with accountability for redesigning the consumer-facing (B2C) storefront for the application, website, and mobile website; identified key areas of improvement via heuristic evaluation, consumer, and retailer feedback.Testing, Consumer Engagement, and Attention to Detail: Designed the structure and hierarchy of content across several flows with a high level of attention to detail.- Developed effective flows, interactions, and final comps with detailed specifications.- Conducted in-depth testing of application prototypes in coordination with consumers for proper validation and iteration.- Implementation of the redesign resulted in a substantial increase in consumer engagement.Functionality and Feature Design: Designed and created flows and interaction for a new storefront administration functionality for retailers, empowering retailers to take advantage of new enhanced features.

Product Development and Cross-functional Collaboration: Developed multiple high-impact products that substantially improved guest experience and satisfaction; collaborated cross-functionally to ensure alignment with all deadlines and budgetary requirements.Program Design: Designed the Magic Key Pass Program Hub for the Disneyland application.- Implementation of the Hub significantly increased interest in the program via direct marketing within the application.Guest Experience: Designed the Flex Pass, the 1st reservation experience for Annual Passport in-application and online.- Implementation of the Flex Pass formed the basis for the current park reservation system and resulted in a substantial reduction in ride wait times and improvements to guest satisfaction.Mobile Application Design: Designed the 1st mobile food ordering experience at Disney Park.- Participated in workshops with Design & Product teams that helped shape the order experience.- The implementation of mobile ordering enabled guests to skip lines and pick up food at their convenience.Coaching: Provided coaching to junior and senior designers who became subject matter experts in the integration of accessibility into workflows.

Spearheaded several research and design projects to improve the VA website.• Redesigned the VA Facility Locator, improving the ease of use in finding the nearest facility.• Conducted card-sorting research with Veterans to learn how best to support Veterans who search for vaccination services at VA health care systems. • Provided actionable recommendations for providing vaccination information based on Veteran feedback.

Customer Experience and Agile Methodology: Major contributor to the revamping of the Match experience for both iOS and Android applications; collaborated within an agile environment with the Product and Technology Department for the iOS application redesign.User Experience and Workflow Development: Crafted comprehensive user-centered designs via research, workflow development, storytelling, rapid prototyping, and thorough testing; created effective information architecture, prototypes, and comps.Usability Testing: Participated in usability testing with an emphasis on validating designs and iterations as necessary.

Senior UX designer for a number of large and small B2B and B2C e-commerce projects. • Functional, detailed wireframe prototypes to support developers, product management and visual designers.• Specifications for both developers and product owners.• Prototypes for usability studies to validate and inform 
designs.• Designed user-centric IA—navigation, product catalog structure, and 
flexible checkout flow for new e-commerce site, which went live first quarter of 2012.• Worked closely with business stakeholders, e-Business management, creative team, front-end UI developers and Java developers on all projects.

Responsibilities include the design of wireframe prototypes, writing of page-level specifications, and participating in usability testing with online customers.

Pixelfrog Design Website Design Studio created high-quality, easy-to-use and effective online experiences for businesses and organizations. All client sites were created through proper design, the leveraging of the right technologies, and an eye for detail.

I worked in numerous E-Business, marketing and design positions at Hilti North America and Hilti AG in Europe over the course of 13 years. Projects headed up by me included the design of the transactions module of Hilti Online, and the migration from one generation of Hilti website design to the next at Hilti North America.