Christopher Felton Email & Phone Number

Saint Paul, MN, US

Greater Minneapolis-St. Paul Area

• Led CRM and Loyalty Strategy projects for prominent brands such as TIAA, Verizon, The Home Depot, PetSmart, and Calvin Klein, enhancing client loyalty and engagement.
• Received award nominations in 2023 and 2024 for excellence in strategy, account management, and execution on a key client project.
• Developed and executed sophisticated, data model-driven customer journeys using a structured, multichannel approach that optimized creative elements and calls to action, resulting in a 113% increase in advice.
• Spearheaded TIAA’s Consumer Education & Advice (CEA) Program, driving year-over-year increases in participant engagement and advice session bookings through a data-driven approach with strategic segmentation, testing.
• Built complex journey flows to identify and engage high-propensity participants, reducing communication frequency while maximizing effectiveness and creating a repeatable campaign framework.
• Partnered with the client teams to develop campaign measurement frameworks and testing strategies, enabling precise tracking and optimization.

Greater Minneapolis-St. Paul Area

• Highlighted Achievements
• Coordinated acquisition event from Digital River in February 2021 by seamlessly merging assigned teams, processes, and operations.
• Discovered cross-selling opportunities stemming from increased capabilities post-merger & initiated ROI-focused campaigns to bolster sales.Customer Success and Marketing Strategy
• Articulate customer needs into understandable product roadmaps which enable developers to iterate solutions in line with requirements.
• Align team members behaviors to increase customer satisfaction, accelerate adoption, and drive customer success stories.
• Provide high-level oversight of integrated digital marketing campaigns utilizing a full-funnel approach to website design, analytics, attribution, experience optimization, paid media, paid social, affiliate.

Greater Minneapolis-St. Paul Area

• Exceeded agency goals by greater than 10% for each consecutive year from 2014 – 2020 through end-to-end account management.
• Bolstered revenue for world-class brands, including Logitech, Lenovo, Razer, Wagner Spray Tech, Western Digital, and more.
• Launched roll-out of remote work technology prior to COVID-19, easing the transition to work from home operations.Branding and Marketing Strategy
• Implemented analytics platforms to create a strong foundation which enabled senior executives with access to data-driven decision-making.
• Directed teams across the global digital marketing space to ideate, develop, and execute compelling ecommerce and marketing campaigns.
• Oversaw marketing forecasts, resource management, media budgets, CMS and website development, digital marketing plan development, SEM, SEO, display advertising, email, affiliate, social media, creative services.

Greater Minneapolis-St. Paul Area

• Oversaw Digital River’s interactive agency that is responsible for providing marketing services to Samsung, Nikon, Lenovo, Toshiba, and many other consumer electronics companies
• Managed integrated team of paid search, email, affiliate marketing, display, social advertising, site optimization, design, personalization, and SEO experts
• Maintain pipeline of new marketing accounts from pitch to contract negotiation and program expansion
• Identify and develop new strategic marketing programs through research, resource planning, and developing vendor relationships
• Model marketing forecasts, manage resources, and media budgets to resulting P&L

Greater Minneapolis-St. Paul Area

• Ecommerce (D2C) store lead for top consumer electronic clients, such as Samsung, Kodak, D-Link, etc.
• Oversaw an agency team of account managers and analysts, who managed and drove growth via ecommerce & digital marketing programs.
• Mobilized a team of store operations managers to plan and execute development projects on client ecommerce websites.
• Optimized P&Ls for clients across hours and media spend.

Greater Minneapolis-St. Paul Area

• Awarded 2X Associate of the Quarter for Black Friday and Cyber Monday innovation, viral social campaigns, and client strategy development.
• Managed affiliate marketing strategy and multiple projects for top-tier clients in the software and consumer electronics industries.
• Oversaw global affiliate program development through private networks for Microsoft Office.
• Utilized marketing channels including SEM, content, social networking, and blogs to drive acquisition for clients.

Greater Minneapolis-St. Paul Area

• Automated weekly reporting through Excel macros saving hundreds of hours each year across the affiliate team.
• Analyzed the effectiveness global marketing programs and developed optimization recommendations.
• Focused on the optimization of affiliate accounts in-line with client dictated goals, including ROI targets and revenue goals.
• Recruited new and engaged existing affiliates via email programs and direct contact.

Greater Minneapolis-St. Paul Area

• Recruited publishing partnership agreements with high value Internet properties and networks.
• Guided partners through introductions, contract negotiations, technology implementations, and continuing relationships.
• Created networking assets to promote services such as e-newsletter marketing and communications and marketing effectiveness tracking.
• Created interactive demonstrations, marketing material, branded messages, search engine optimization, and improved audience targeting.
• Onboarded publishing partners including WorldNow, TownNews, ArcaMax, MediaSpan Group, Consumer Source, Bonneville International, and Broadcast Interactive Media.

Dubuque, Iowa, United States

• Exceeded yearly region sales goals by 5% to 22%.
• Received 2X annual award for top sales producing region.
• Produced sales from large educational organizations that ranged in size from $10,000 to $800,000.
• Sold the highest price products against competing companies by taking high profile customers out of competitor networks.