Lead the conceptualization and development of immersive digital learning experiences that inspire personal and professional growth, and guide NABA members toward greater well-being of mind, body, and spirit. • Utilize a streamlined course and digital learning development process that lessens any overwhelm on our teachers and changemakers, allowing them to keep laser focus on learning objectives, course material, and student success rates.• Oversee the review, feedback, and editing process of each courses’ framework, outline, scripts, and enrichment material.• Co-manage the development of course marketing content that speaks to the target learner and best highlights each courses’ features and benefits.

Pitch story ideas to editors. Execute primary research. Source and conduct interviews. Outline and draft stories. Conduct copy and line edits.More than 500 articles collectively published in: Resource Recycling News, USA Today, Honolulu magazine, HAWAII magazine, Hawaii Family magazine, Hawaii.com, Vert Kakaako magazine, HI Luxury magazine, Kaimuki-To-Kahala magazine, Investor's Business Daily news, GO Kailua and GO Kapolei magazines, Ola Magazine (Hilton Oahu In-Room), Waikiki Magazine, Crave Magazine, Bespoke Magazine.

Copywriting: Concepted and wrote copy for website, product pages, ads, email, brand partner bios, and multi-channel short-term and on-going marketing campaigns. My work contributed to a 1900% increase in company revenue within a three year. Blog: As managing editor and lead writer of the MyPrimeLife blog I authored more than 400 blog posts with an average readership of 3,000 to 5,000. I also edited posts from contributing writers, including those written by members of the PrimeMyBody Medical Advisory Board. Content Strategy: Helped concept objectives, target audiences, messaging and content strategies, and evaluated quantifiable analysis for short-term and on-going marketing campaigns.Copyedited and proofread email campaigns, product education material, and other marketing collateral.

Owned organic and paid social media management and strategy. Developed multimedia content and created captions and short-form content for all domestic social media channels including Instagram, Facebook, Twitter, TikTok, LinkedIn, YouTubeDespite hemp-related advertising restrictions, my work increased social media metrics in all areas including: 2,000% increase in post link clicks, 450% impression increase, 400% engagement increase (777% on IG), 790% increase in overall published posts, 91% increase in net audience growthMentored and led a team of four direct reports who managed PrimeMyBody’s international markets’ social media profiles, including those in Mexico, Japan, and South Africa.

Concepted and delivered digital and offline marketing copy for clients’ webpages, product/service pages, explainer/animation scripts, native ads, sponsored content, blogs, event collateral, and email and social media campaigns. Clients: Intel, Amazon Web Services, and VMware, CES, GatorStepNotable campaign contributions included: Intel Drone Racing (2017), Intel Extreme Rig Challenge (2017-2018), Geekwire/Intel – SHIFT video series, VM WareServed an editor and QA Specialist role—providing copy and line edits, relentless copy and design proofreads, and trademark and brand guideline quality assurance.

Taught and managed journalism courses focusing on the history of traditional media, the emergence of digital media and the convergence of the two. Courses were designed to engage student's understanding of the media and its bilateral effect on society.

Working with small startups to established mid-sized businesses, I helped transform original ideas into strategic marketing concepts and developed copy and creative content for multi-channel marketing purposes. Asset contributions included: advertorials, press releases, webpage copy, product page copy, media decks, social media content, printable product education material.Clients include: Oahu Media Group, Pacific Leadership Consultants, Aulani Resort, Turtle Bay Resort, Loyals Crowdfunding, PrimeMyBody, Aloha Shoyu, Soderholm Mobility, AccesSurf, Curiouser & Curiouser, Sugar Mountain Creations

Taught as an adjunct instructor in the communication and journalism departments.Managed, organized and facilitated classroom environment, giving students practical insight, feedback and assignments focusing on our ever-advancing communication field.

Covered Midweek's Old Friends column, Cover and Feature stories, as well as researched and compiled business profiles for Business Roundtable section.

Assisted the marketing, production, and promotions teams.