As my wanderlust took me to all corners of the globe, I realized that there is no stronger connection among people than storytelling. Humans' brains are just wired for it. I've been sharing entertaining stories since I was a kid and am fortunate to have folded my avocation into a vocation. My use of targeted, engaging content and the inculcation of brand messaging combine to change the perception of clients and stakeholders from "I've heard of that company/organization" to "I know what that company/organization does." It's about brand salience. It's about influence. It's about memorable storytelling.My career trajectory has run the gamut from corporate to the nonprofit sector. What's my "secret sauce" for successful messaging? It’s a tried-and-true, five-pronged formula.1. Define your audience.2. Determine pain points to conversion.3. Structure messaging to break down those barriers.4. Create compelling content to make messages easily digestible and engaging, disseminating via various communications channels.5. Use a CDA (Create, Distribute, Analyze) approach to determine what's working.While variety may be deemed the "spice of life," consistency is key to a successful communications strategy.
Listed skills include Social Media, Publishing, Editorial, Web Content, and 46 others.
