Senior Marketing Manager
Pj Media, Llc
Greater Los Angeles Area
-Planned, developed, and implemented marketing plans to drive traffic to PJMedia.com's news, trending and political coverage. -Managed social media platforms to distribute content to PJ Media’s segmented audiences via Facebook, Twitter, Google+ and Instagram. Posted real-time written updates for breaking news stories and live events.-Allocated advertising budget to boost targeted Facebook posts and tracked results (Cost-Per-Click, Link Clicks, Impressions). Maximized traffic to posts while also maintaining a low cost-per-click in various campaigns.-Utilized Mailchimp’s email marketing service to write and design the Coffee Break and Brunch Briefing - PJ Media’s weekday and weekend newsletters to segmented lists. Optimized subject lines and content to increase open and click-through rates. -Pitched and coordinated news coverage with PJMedia.com's editorial team, also optimizing blog posts for PJ Media’s social media platforms (Facebook, Twitter and Instagram). -Contributed blog posts on trending news, politics and pop culture. "VICE Magazine Tweet Calls for Blowing Up Mount Rushmore" post featured on the Drudge Report (8/17/17). -Set tactics to meet objectives of promoting and selling PJ Media branded e-books and video series on amazon.com. -Brainstormed with graphic designer to develop social media graphics, in-house advertisements, email banners and other visual elements for PJ Media’s website.