Chris Hoell Email & Phone Number

Kirkland, Wa, Us

Boston, Ma, Us

Santa Clara, Ca, Us

• Subject manner expert for channel marketing teams on developing personalization initiatives, developing testing strategies to optimize marketing outreach. • Led efforts with channel marketing teams, scrum masters and project managers from marketing pods for the prioritization of efforts, sprint planning and tasks related to the development of personalization initiatives. • Created a playbook of use cases and technical implementation requirements needed to deploy capabilities.• Led efforts with marketing analytics team to evaluate initiatives, analyze results and recommend optimizations for capabilities. • Developed customer journey mappings and audience segmentation to deliver more targeted and relevant nurture messaging and lead scoring weighted to support the buyer’s journey and ABM activities.• Marketing operations stakeholder in project to implement customer data platform o Identified use cases, set OKRs and developed short and long term strategy to quickly recognize ROI for project.o Developed customer segmentation, journeys, KPIs in partnership with business stakeholders.• Launched 23 new capabilities across the marketing organization during 2022.o Led to a 20% increase in email open and engagement rates, 12% increase in conversions and 10% increase in ROI• Associate Marketing Owner for the Marketing Automation & Qualified Leads Pod• Partnered with business stakeholders to understand business goals, developed strategic plans and roadmap that consists of initiatives aligned with organizational OKRs• Defined goals and metrics of pod to ensure initiatives target business outcomes• Led prioritization and refinement of work requests for operations pod• Led efforts to quantify work requests to enable more accurate planning of team sprints.

Lead the marketing operations team. Responsible for collaborating with cross-company teams to set and execute on the marketing operations and analytics strategy for both short-term and long-term company goals.• Implemented marketing technology stack pieces including Digital Asset Management tool, Sales Enablement, Marketing Automation and Social and web monitoring/engagement.• Managed budget for marketing organization.• Primary contact for all agency and vendors of the marketing organization. • Facilitated and established a process for managing short and long-term marketing strategy and goal setting using work management tool.• Developed a process for creation and tracking progress for development of all marketing collateral and communications to align with all regulatory and compliance requirements.• Partnered with IT and sales operations in building out company data warehouse and reporting solution for sales and marketing OKRs• Manage marketing analytics system to deliver data and insights to improve all areas of marketing KPIs• Established training and onboarding program for all marketing new hires.

Seattle, Wa, Us

Responsible for the design and execution of marketing automation technology strategy and the development of the digital marketing campaign initiatives for the company.● Led effort to change martech automation strategy to allow for real-time engagement with customers by integrating automation platform with Inbound Phone System, SMS, Paid Marketing, SEO, Direct Mail, Mobile App, Custom Videos, social media and Customer Service platforms.o Combined intake of different data to allow for automated outreach through multiple channels to reach targeted prospects and customers with relevant products and services.o Created multi-touch attribution model to identify most optimal revenue sources for marketing efforts.o Increased lead volume 9% YTD, Lead to quote ratio 5% and quote to close 3% on perspective customers● Led project to implement and use internal data for full closed-loop reporting and complete lead attribution model.● Led project with the Information Management, Digital Services and IT Infrastructure teams to redesign company data modelo Reduced time for data sync on downstream channels from 7 days to every 15 minuteso Saved company $15,000 in immediate monthly costs by removing unnecessary hosts and vendors● Lead team of Digital marketing, Inside Sales leaders, Sales Operations and Data Analysts to create a lead management strategy and define customer lead funnel● Developed and implemented test and learn strategy across Digital Marketing team

Redmond, Washington, Us

Responsible for design, strategy and implementation of the Change Management strategy for the O365 and Azure relationship marketing team to ensure project efforts are prioritized for most impact, rolled out effectively and adopted efficiently.• Led efforts with project owners and leadership teams to aid in crafting effective change strategy for their individual projects. Helped to identify potential roadblocks, timeline for roll out, communication strategy.• Lead change management strategy as part of a V-team to implement a single entry system for all operational work requests. - Combined 6 points of entry for work requests into a single area that initiated tasks within the content team, automation platform team and operational analytics team.• Lead the improvement and standardization of processes within the existing work management tool for all marketing Pod Operations. • Developed a unified system for execution of project development for pod operations, platform operations and content operations into a singular system for execution.• Developed system that allowed for end to end reporting of campaign development on POD operations. • Developed a system and strategy for reporting on weekly status of campaign development. • Led effort across engineering and vendor teams to develop and implement a process for identifying and actioning on pain points across the organization as a means for continuously improving processes and procedures.

Seattle, Washington, Us

Led a team of six marketing automation specialists and project managers to create an innovative marketing automation platform, leveraged automation best practices whenever possible to drive efficiencies and allow for all stakeholders to make data-driven decisions on efforts.• Defined strategy, roadmap and prioritization for projects within the automation platform which included launching a new instance, redesigning support system for internal users, prioritized and drove development of feature requests and enhancements for tool, developed process and priority for onboarding new internal teams. • Ran a Center of Excellence model to support global marketing team initiatives that needed SME automation support. • Managed and expanded marketing automation system integrations with CRM, data warehouse, and other internal and external tools to become the backbone of all marketing efforts across the company.• Designed and managed development of a new methodology for measuring campaign effectiveness using digital activity both internally and externally, text analytics, and an advanced scoring algorithm • Lead cross-functional team with Analytics and Content to define customer segmentations through analysis of predictive data, demographic, firmographic and customer data for marketing campaign efforts.• Built, maintain and constantly optimizing lead scoring models through analysis of contact demographics. lead opportunities and MQL results.• Led implementation of GDPR, CASL & Can-SPAM policies and procedures to ensure communications compliance.• Presenter at 2017 Oracle Modern Marketing Experience Conference. Spoke on how to use Eloqua API to integrate with different systems across marketing tech stack.

Seoul, Kr

Managed content management system across all digital marketing touch points. Collaborated with IT, sales and digital marketing teams to ensure all possible mediums and usages for automation systems are found.• Collaborated with IT, sales and digital marketing teams to ensure all possible mediums and usages for Eloqua are found.• Developed roadmap of Eloqua integration based on business requirements for immediate and future needs.• Developed closed-loop reporting modules to analyze results of marketing campaigns and determine best business practices.• Acted as point of contact with Oracle to work on resolution of any issues and negotiate contract renewals.• Managed design, development and execution of global, multi-channel, multi-language lead generation and lead nurturing digital marketing campaigns.• Managed projects with senior management, product marketing, marketing communications, digital marketing and contractors to ensure that deadlines are met.• Tested email design, content offerings, personalization, landing page functionality and marketing messages to optimize campaign and reach desired KPI’s. ▪ Lead acquisition numbers increased from 683 net new leads in Q1-2014 to 9300+ in Q4-2014. ▪ MQL Numbers increased from 55 in Q1-2014 to 821 in Q4-2014. ▪ Reduced CPL from $62 per lead to $55 per lead by analyzing lead sources and focusing marketing spend on most profitable sources.Ÿ Partnered with Inside Sales team to develop personalized email campaigns. Ÿ Worked with channel marketing team to develop effective channel partner acquisition and retention strategies.Ÿ Managed tele-prospecting team. Worked with team to develop strategies for effective engaging with potential customers by designing telemarketing scripts to aid in lead qualification, scoring and appointment setting for senior sales team.

Minnetonka, Mn, Us

Developed, managed, and monitor global social media marketing strategy, campaigns and results. Integrated with online and offline marketing initiatives. • Designed email marketing drip and nurture campaigns, company landing pages and other outreach campaigns for business initiatives.• Led implementation and launch of Marketo for marketing automation initiatives.• Organized, executed and facilitated company webinars using Marketo integrations. • Integrated Marketo’s Revenue Cycle Analytics with other marketing initiatives. • Worked as SME on integrating Marketo via API to internal sign-up system as part of a project to increase customer engagement with MyCommerce brand post sign-up.• Wrote all marketing content and created customer facing videos as mediums to help drive engagement. o Increased engagement by 11% since program has launched. Provided training for other team members to assist with their Marketo initiatives.• Launched, coordinate and primary contributor for weekly content posts for MyCommerce company blog. Topics covered included SEO, SEM, PPC, Social Media, Email Marketing and Digital Marketing.• Increased followers of social media platforms by over 2000%, engagement by 300% and impressions by 300%• Managed creative, content development, speaker preparation and engagements, production, sponsorships and exhibition opportunities for domestic and global events.• Leverage marketing tools to establish and execute SEO and SEM website strategies.• Manage creative and promotions related to the website and other communications to clients and shoppers for B2B and B2C audiences.

Charlotte, North Carolina, Us

Prospected, qualified, engaged and developed new hardware maintenance opportunities for IBM, Dell, HP, Sun, Cisco and EMC Platforms throughout the Northeastern regions of the United States and Canada. • Developed, designed and implemented email marketing campaigns for both national vertical markets and regionally focused campaigns to increase new logo business opportunities.• Achieved 115% of quota for 2010, 209% quota for 2011.• Developed SMS’s global strategy on how to get customers, employees, and partners engaged in social media to answer the public’s questions.• Evaluated social media monitoring vendor capabilities to find the best vendor that would allow engagement in various social media sites and seamless integration into a CRM system and to find the best vendor to provide insights into what is being said about SMS • Designed multi-platform approach incorporating relevant media outlets to reach target customers and increase company profile and new business opportunities.• Serve as Community Manager to actively engage and participate in online social groups, Tweetups, Webinars and posted relevant information in order to increase online footprint and gain position as trusted source of information• Assess social media marketing strategies to determine rate of return. Identify and tap into new channels to optimize ROI and fuel revenue growth.• Design centered around LinkedIn, Twitter, Facebook, Spiceworks, IT Toolbox and Google Adwords• Designed training program to educate SMS employees on how to use social media tools effectively.

Houston, Texas, Us

Worked with B2B and B2C customers to identify needs and provide correct technology solutions.• Converted business prospect opportunities and improved margins by implementing situational analysis models.• Worked with management team to redefine processes through team collaboration to achieve fiscal savings, improve employee incentives, and help identify top performers through forecasts and modeling.• Achieved 100% of sales quota for 2006 and 125% for 2007

Ba, Advertising, History

Marketing