Christopher Hopkins Email & Phone Number

Orlando, Florida, United States

- Ran online marketing for company, increasing quality leads and contributing to 300% growth in 2019.- Built marketing team from scratch, including reviewing resumes, conducting interviews, managing employees, and training new people remotely due to COVID closures and one team member being based internationally.- Edited and posted video advertising to hypertargeted audiences, resulting in leads from Papa Johns, Dominoes, Office Depot, JP Morgan Chase, and several other large companies.- Built and ran campaigns on LinkedIn, Facebook, and Google Ads, resulting in 200% increase in leads on average year over year.- Launched and improved client service to target job seekers in difficult markets, resulting in over 250 completed job applications for prominent gas station chain for 10 jobs they were having trouble filling.- Implemented significant automation improvements including email responders and sequences, text messages, internal notifications, billing account/invoice creation, and LinkedIn messages.- Designed detailed reports in Excel and Google Sheets to break down campaign performance, compare to historical trends, and track A/B test iterations.- Wrote and implemented precise marketing plans including designing future tests and checking for statistical significance while remaining within budget.- Acted as company expert in HubSpot, Zapier, Simpletexting, ZoomInfo, Google products (including Optimize and Analytics), and various tools.- Evaluated and negotiated for all potential marketing tools, resulting in significant discounts over longer periods of time.- Researched and implemented new technologies and marketing techniques, increasing reach to the right customers and resulting in more high quality leads.

Ocoee, Fl

- Managed accounts with spend over $24 million per year and more than half a million dollars monthly.- Suggested and oversaw change in phone tracking to new system, which was more accurate and made call recording easier to access by marketing professionals.- Designed new video marketing campaign which increased online and call leads by 57% for specific resort.- Reduced cost per lead on main campaign by 20% YoY by introducing use of observational audiences and associated bid adjustments.

Orlando, Florida Area

- Manage approximately $50,000 in monthly spend across multiple accounts and advertising platforms including Google Ads, Bing Ads, Facebook, Pinterest, and LinkedIn.- Took charge of one account that increased leads by 129% while decreasing cost per lead by 68% year over year.- Contributed to building and managing accounts with up to $200,000 in monthly spend a piece.- Introduced use of Pinterest advertising to agency, resulting in buy in from e-commerce clients and increased monthly spend.

Orlando, Florida Area

- Created geo-targeted campaigns with focus on lead generation for new consultation clients.- Managed monthly spend of $5000 between Google Adwords and Bing Ads.- Optimized keywords through search term reports, adding relevant keywords and excluding unwanted traffic, resulting in significant improvement in maintenance of monthly budget.- Improved conversions for high quality leads with a cost per lead of $200 or less, reducing CPL by 20% YoY.

Leesburg, Fl

- Retained major client by producing thirty new articles on short notice that were approved for online publication on their websites.- Closed deal with new client on strength of SEO content.- Provide search engine optimized content in order to boost the organic search engine rankings of clients and increase traffic to websites.

- Evaluated search engine results for Google.

Orlando, Fl

- Directed team to develop database of more than 5,000 double opt-in members for weekly emails for a single real estate team.- Increased website traffic by 60% to over 6,000 daily views for a single team through effective meta-tagging, blogging, and search engine submissions.- Ran and maintained a blog with average 6,000 daily hits and several thousand Wordpress followers- Developed and ran online marketing for real estate team, including setting up website networks, blogging accounts, email lists, and multimedia messaging

Coral Springs, Fl

- Started three websites for EM to provide business advice and draw traffic to the main site.- Created original content for EM websites, boosting readership and search engine traffic.

Coral Springs, Fl

- Originated company websites and initial content.- Grew business by 70% within first six months, drawing extensive web traffic and online ordering.