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Managed all customer relationship marketing programs for two-sided freelance marketplace. High-growth company that merged with top competitor, then went IPO in 2018. Hard work, fun experience, much success. Elance merged with oDesk to create Upwork.

Guided all customer relationship marketing and SEM / SEO search programs

Explored CRM, Direct Response TV and Affiliate Marketing programs for US launch of German apparel retailer.

Managed all promotional email programs while simultaneously launching a new catalog for AllPosters and Art.com. Built program from scratch into multi-million dollar sales channel for two separate brands. Doubled sales year-over-year, three years in a row. Managed cross-functionally with Merchandising and Creative teams, plus IT and Operations. P&L responsibility with two direct reports.

Managed customer marketing for a $250 million company selling health, beauty and weight loss products. Built a marketing database with 1.5 million records and 5 years of RFM purchase history. Created successful customer reactivation and upsell campaigns using a combination of email, direct mail, and inbound and outbound telemarketing.

Delivered 10% of all new accounts for two years in a row. Direct mail volumes exceeded 10 million per month and included extensive offer and list testing. Built a "pay as you go" acquisition database and reduced costs. Customer growth was driven by asset expansion programs leveraging web, email and outbound telemarketing.

Managed all database marketing and mailing functions for monthly gift catalog. Increased topline sales by 7% the first year and 3% the second. Built a marketing database that included RFM segmentation and lifetime-value (LTV) calculations. Created new zip code model which increased prospecting response by 7%.

Took a year off to travel, explore personal ideas and contemplate career and life. Traveled to Venezuela, Baja Mexico and Pacific Northwest. Wrote a business plan for a mail order vitamin company. Lots of fun and tremendous growth experience.

Started as employee #10 and became Marketing Director managing four direct reports. Developed all marketing programs and helped this fast growing company go IPO in 1993. Responsible for corporate brand building via advertising, trade shows, PR and print collateral. Continually launched new products into market-leading positions. Grew sales from $1 million to $67 million per year (seems small now but it was a big deal back then - times have changed, lol)

Supervised all promotional activities for a direct-to-consumer Macintosh peripherals company. Delivered an entire campaign of highly successful direct response magazine ads which doubled sales. Supervised a marketing staff of two.

Produced all advertising, direct mail, print collateral and training videos for a fast-growing software company. Responsible for a $3.5 million annual budget which included aggressive promotions to Macintosh, PC and Unix customers.

Supervised all marketing activities for a small Apple II software company. Designed and implemented several successful direct response promotions leveraging advertising, monthly newsletters and direct mail. Also served as copywriter and print production manager.

Client-Agency liaison for $8 million Bank of America bankcard account. Coordinated quarterly direct mail promotions, each supported by television, radio, newspaper and billboard advertising. Tested targeted creative for specific psychographic segments.