• Member of account leadership team for agency’s largest client; managing two direct reports• Developed and implementing successful digital content and inbound marketing tactics• Conceived first-ever B2B lead generation campaign for client resulting in 6,000+ leads• Managed weekly communication with executive-level clients to demonstrate agency ROI

• Managed tradeshow marketing programs for OBP clients• Attended client meetings and conducted interviews for digital content• Worked with executive management to implement strategic communications• Conducted discovery research for upcoming marketing programs

• Instructor of record for two sections of JMC 415: Writing for Public Relations• Taught junior and senior journalism majors• Designed course outline, syllabi, pedagogy, and professional experiences

• Brand manager responsible for prospects (audience accounting for 80% of org revenue)• Managed integrated marketing communications to prospective students• Directed branding for collateral produced by outside ad agencies• Implemented first-ever virtual reality inbound marketing tour for campus visit program• Served as copywriter for in-house creative team producing print/digital content• Increased website traffic via social media, inbound, and content marketing• Reported to Vice President for Communications & Chief of Staff

• Developed multimedia web content through content management systems (CMS)• Created novel WordPress blog to highlight student production work• Used CMS to create new Web pages; optimized pages for search engines• Wireframed and managed the department’s website redesign and branding• Wrote copy and scripts for department website, brochures, and promotional videos• Co-taught undergraduate computer technology labs

• Planned multimillion dollar integrated marketing communications campaigns• Led earned media team in PR campaign attaining one million media impressions• Successfully pitched news stories to local and national media outlets• Wrote press releases, op-eds, media alerts, speeches, and tip sheets• Created newsletters and e-mail campaigns targeted to technical audiences• Managed development of direct mailings, print, radio, digital, and TV ads