Christopher Sharman Email & Phone Number

Melbourne, Victoria, Australia

Managed end-to-end marketing campaigns for brands Exodus Adventure Travels, Headwater, and Quark, developing expertise in audience segmentation and aligning strategies with stakeholder objectives and budget constraints.• Executed pay-per-click campaigns and managed both organic and paid social media projects,leveraging tools like Google Analytics to analyse performance metrics such as website traffic,booking conversion, and social media reach.• Created compelling content for the company’s website, brochures, and direct mail, includingdetailed product descriptions, insightful expert blogs, and engaging social media posts tailoredto resonate with diverse target audiences.• Ensured every piece of content captured attention and aligned seamlessly with brandmessaging and marketing objectives, contributing to enhanced brand visibility and measurableresults in customer acquisition and engagement metrics.• Spearheaded Exodus Adventure Travels’ North America campaigns, achieving significantincreases in email open rates and click-through rates by harnessing customer data to tailorcampaigns, optimizing conversion, and maximizing marketing ROI.• Utilised subscriber management, used A/B tests, and analysed data to target specificcustomers based on their previous engagement.

Managing products in North America for brands TrekAmerica and Grand American Adventures• Liaised with the Operations Team to manage and maintain itineraries.• Ensured the best rates for accommodation and optional activities.• Reviewed itineraries based on competitor analysis to ensure brands remained competitive.• Updated the reservations system to ensure new products could be booked.• Processed customer feedback to improve operations.

Remote

Researched and wrote articles and YouTube video scripts for a pop culture and entertainment website with an audience of over 10 million.

London, United Kingdom

Showed groups of up to 30 people on guided tours of London Stadium, home of West Ham United and the 2012 Olympic Games.

London, United Kingdom

Launched the brand’s first North America brochure, whilst selling holidays to the Caribbean, Indian Ocean, and Middle East.

London, United Kingdom

Provided tailormade itineraries to North, Central, and South America.

Aldershot

Liaised with solicitors to recover credit hire costs for customers of Enterprise Rent-A-Car.

Aldershot, Hampshire, United Kingdom

Conducted interviews with candidates for roles within Enterprise Business Support.