Digital Campaign Executive
Current• Collaborate on strategic planning for marketing activities that align with business objectives.• Recommend digital activities that support Omni-Channel media plans.• Plan and execute agile, digitally-led activities that support business objectives.• Brief the Digital Team on CX Journeys and content for upcoming campaigns.• Use ATG brand and style guidelines to inform content creation for digital channels.• Create engaging content tailored for digital channels, including copywriting, graphics, videos, and other multimedia formats.• Ensure all campaigns have clear and concise consumer journeys and concise messaging.• Collaborate with the Digital Team on the best possible campaign outcomes.• Provide the Media Agency with campaign briefs and assets.• Communicate to internal stakeholders on Digital activations.• Develop campaign Digital Briefs for the Digital Team.• Assist with periodic reporting on campaign outcomes.• Gather data and insights on an ad-hoc basis to inform business decisions.• Analyse data and make recommendations for campaign optimisations.