Katie Knox Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

• Enhance website and landing page performance for optimal conversion rates.• Analyse site traffic and conversion data to derive actionable insights for continuous improvement.• Identify challenges in the customer journey and implementing innovative solutions to elevate the overall customer experience.• Set and monitor ecommerce performance metrics to achieve and exceed online KPIs.• Collaborate with internal teams including brand marketing, customer service, and product development to align digital efforts with overall business goals.• Keep up to date of the latest digital marketing and ecommerce trends and technologies to stay ahead in the dynamic landscape.

Melbourne, Victoria, Australia

• Implemented innovative marketing, digital content and social media strategies. • Managed content creation, editorial process and delivery, including scoping, writing, commissioning editing and publishing content.• Designed and delivered content assets including social media assets, video content, blogs, email marketing templates and advertisements.• Contributed to an evolving digital content strategy• Developed and coordinated social media channels to increase engagement, share news and grow communities. • Managed the Creative Partnerships Australia and Australian Cultural Fund brands, including logo management and branding for marketing and corporate collateral. • Reported on the performance of marketing and communications activities across digital channels, providing insights and recommendations.

Melbourne, Australia

• Coordinated and created e-communications to a database of over 60,000.• Developed social and content strategy to grow social media platforms and increase brand awareness.• Contributed to Digital Marketing campaigns and coordinated content projects through to completion.• Coordinated content creation and nurtured relationships with internal and external stakeholders• Managed and maintained website content and product catalogue.

• Contributed to annual marketing calendar and created initiatives to ensure business goals were achieved.• Developed social media strategy to increase brand awareness.• Coordinated paid social and search campaigns with post promotion analysis and reporting.• Coordinated and created monthly e-communications.• Assisted in development and launch of new company website.

Melbourne, Victoria, Australia

• Provided support to Sales & Marketing Manager.• Completed weekly and monthly marketing and product reports.• Managed and maintained website content.• Coordinated and created monthly e-communications.

Wellington, Wellington Region, New Zealand