Tom Crouch Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Leading the commercial team, responsible for revenue management, pricing and promotions, of the global cruising and land touring product across multiple source markets.Also responsible for forecasting and inventory BI.

Melbourne, Victoria, Australia

Little Birdie is a start-up in the retail aggregator space, help customers discover the best deals of shopping and real-time price comparison.I am responsible define the product and finding market fit to disrupt the online retail space. I have co-ordinated and conducted user research and testing, defined the vision for the product, created and executing the high-level roadmap.

Melbourne, Australia

Managing all aspects of Jetstar Holidays through a transformational period, including value proposition, product, distribution, marketing, digital and customer service. Resulting in record sales.

Melbourne, Australia

Defining the strategy and lead the cross functional team responsible for relaunching Qantas Holidays, including digital product and engineering teams, marketing, procurement and finance.

Melbourne, Australia

Led the product teams responsible for the search mechanism and the hotel connectivity, inventory and rates. This includes the search capability both within the Qantas Hotels / Jetstar Hotels websites and connectivity to metasearch engines, such as google hotels and tripadvisor.I was also responsible for managing the connectivity to Hotels through a range of Channel Managers, Hotel Connectors, and other supply methods and improving the experience for our Chain and hotel partners through the supplier portal.

Luton & Bromley, United Kingdom

A broad role within the senior leadership of Monarch Holidays, responsible for leading a team of people across three areas of tour operating from core commercial product, through to digital distribution. Defining the roadmap and product strategy of the digital distribution channels for the Monarch Tour Operator, focusing on improving the B2B Trade & B2C holidays website performance.Leading the business team responsible for integration of reservation system, maximising its capability and defining the backlog of functionality, and partnering with the external third party supplier.Managing the team responsible for selecting the product, defining the customer proposition and pricing strategy to enable targeted significant growth in the City Break range.

Welwyn Garden City

Responsible for defining the roadmap and prioritisation of the portfolio level backlog for enhancing General Merchandise division and the online convergence and functionality of Tesco Direct and clothing businesses. Managing a team of 9 product managers responsible for all aspects of the online journey including browse, search, checkout, post purchase, my account and email.Additional responsibility for the Call Centre purchase, amend and cancel application and the Instore kiosks.

Luton, United Kingdom

Responsible for the 2 year web development roadmap to meet the ecommerce strategic objectives of transformation, re-platform and redesign of TUI websites (Thomson.co.uk and firstchoice.co.uk), eCommerce platform and search engine. Defining the backlog of scope, functionality and user experience with a budget of circa. £1.5million (p.a.) for development. Overseeing 5 agile development teams, leading digital change, optimisation the website, building business cases and making recommendations to TUI senior management.The projects included restructuring the website hierarchy and PIM, new search engine integration, filtering and search algorithm optimisation and £1m overhaul of the booking flow (from search result to booking) improving the customer journey & ancillary offerings.

Luton, United Kingdom

Working with Revenue Management Systems, using supply and demand pricing for turnover optimisation. Managing the dynamic pricing strategies to ensure the optimal utilisation approx 500,000 seat capacity per year, across Mid-haul resorts. Analysing MI and responding to trends with demand forecasting and reducing exposure riskNb: With a sabbatical (Sept 2010 - May 2011)

Dorking, United Kingdom

Sheffield, United Kingdom