Vice President & Chief Operating Officer
Oversaw multi-site operations, customer service, inventory management, purchasing, merchandising and product optimization. Led as many as 175 employees across many functions, including online and retail sales, marketing, human resources, administration and information technology. Developed processes and procedures to deliver top and bottom-line improvements. Collaborated with CEO, CFO, Store and Department Managers frequently to develop and implement strategic and tactical plans. Held P&L responsibility. • Grew sales 2-10% organically and through acquisition of new stores, renovations and/or site relocation.• Improved profit margin and reduced overhead using many methods, such as product portfolio optimization, vendor/facility contract negotiations and departmental staffing reorganizations. • Increased average sale 40%+ and significantly boosted customer satisfaction and visits through design and implementation of customer loyalty program and utilization of direct marketing, social media and email campaigns.• Improved inventory turns 50%+ by analyzing and refining product mix and use of sale events, when needed. • Spearheaded acquisition, redesign and re-opening of new location outside of Houston market; refined product assortment to accelerate sales. • Enhanced staff satisfaction and retention by developing and implementing sales incentive program that rewarded top performers.• Facilitated company’s recognition as one of the top companies in sales from 2 notable, high-profile manufacturers, Yeti and Big Green Egg. • Strengthened company’s market presence and brand recognition through participation in many charitable programs, such as American Cancer Society.