As a first #1 and only finance leader in the region, to lead FP&A/Commercial/Finance operations for the region, report to VP/ Sr. Director FP&A based in US headquarter and dotted line to Regional President APAC based in Singapore with the following responsibilities, but not limited to:• Member of APAC Executive Leadership Team(ELT), acting as a finance consultant to advise financial performance / accounting/ tax implications/ Risk in management decisions (regional & business unit level);• Bridged between Global finance (GL, AR, AP & Tax) and local BUs’ admin in accounting procedures; • Led/facilitated budgeting(AOP) and forecasting in business performance;• Provided valuation/ financial analysis in business cases and sales & acquisitions e.g Master franchise agreement, Developer/Franchisees consolidation, Project investment;• Supported the Business Analytics & Insight team in industry research, marketing performance, franchisee profitability analysis/adhoc analysis, providing an independent review and recommendations.• Reviewed/managed financial due diligence/audit conducted by external consultants (Big4 firms) in entity sales;• Supported the finance transition for local office to Master Franchise; • Delivered 110-120% Achievement in Plan (System sales and EBITDA) for 3 consecutive years. Subway Asia Pacific (APAC) expands more than 4,000 restaurants in the region, which includes Australia, New Zealand, South Korea, China, Japan and SEA countries.

Reporting to CFO APAC and Global Chief Commercial Officer (also VP, APAC) with the following responsibilities (individual contributor):• Reporting of financial performance and volume sales plans of APAC region including ANZ, Indonesia, Pan Asia (7+ countries), and IndoChina (3 countries);• Prepared weekly/monthly/quarterly forecast of devices volume to ensure the logistic supply fulfills the countries' sell-in;• Communicating global product roadmap and strategic directions to the regional/local teams for business planning/ budgeting; • Reporting of sales adjustment (accruals), credit notes issuance and invoicing; and also monitored the cash flow of the region;• Involved in Go-to-Market (GTM) planning for APAC region, to validate the pricing and T&C, to communicate the listing price with local distributors and customers;• Business partnering, to review business case analysis with local finance/business management team to ensure healthy margin and sound business impact before recommending to VP and Global Commercial Office(HQ) for final approval.HMD Global Oy, an independent startup Finnish Company established in 2016, funded by Nokia, Qualcomm, Google and Foxconn(FIH), an exclusive licensee that designs, builds and markets Nokia branded phones and tablets.

Managed and coached the planning team of 3 analysts (including Pizza Hut team); report to/partner with Head of Finance and GM with the following responsibilities:-• Facilitated business case analyses for Leadership team (LT) in support of managing risk and strategic decision;• Researched industry’s current trend and identified revenue (channel / menu / daypart) opportunities and growth requirements ;• Led strategic initiatives/ projects to achieve company’s growth target; • Partnered with cross-functional leaders in business planning and decision-making, particularly in Marketing, Operation, Development, Supply Chain and IT Digitalisation;• Designed, coordinated and consolidated annual operating plan (AOP) across functions with KPIs; • ERP/ Data integration project/Power BI implementation;• Managed group/external reporting to HQ (QSR Brands Bhd) and Franchisor (Yum!)

As a principal analyst to KFC brand, reporting to Head of Finance; partnering with General Manager (KFC) and business leaders of Marketing, Operations, Development, IT & SCM in business planning and analysis to turn the business around and profitable.Main responsibilities include:-• Budgeting and forecasting (Restaurants & Corporate P&L / Cash flow / Balance Sheet); • Variance analysis of restaurants P&L and working capital;• System implementation, Hyperion HPM and HFM projects, • Investment appraisal on new opening stores, remodels and IT projects; • Architecture of KPIs/tracking dashboard for Operations/Marketing;• Marketing analysis e.g. pre-post campaign analysis, menu mix analysis, channel analysis, bottom-up analysis;• Review of accounting control for project CAPEX and OPEX, • Conduct regular training for non-financial managers (e.g RGMs); • Team management (as a Team leader) including coaching junior analysts to be an effective business partner.

Having hybrid role reporting to CFO (APAC) and Category Finance Manager (APAC) on financial planning, analysis and budgetary control of Marketing and Product Development activities within APAC region; Being appointed by CFO as a Principal Finance Business Partner (Controllership) supporting Directors of Product Marketing, Product Engineering, Industrial Design and Marketing Communication in managing business finance & budget planning.Acting as a Financial Analyst supporting Category Finance Managers (US & APAC) to provide insight into Category profitability, Pricing, New product ROI and Market segmentation for business decision.Dekstop skills: SAP, BW, MS Excel

Promoted to Senior and Team Lead for FP&A team of KFC SEA and India with two junior financial analysts, being an active business partner for cross-functional leaders of Marketing, Development and Operation (Malaysia market), to provide business insight from "Big Data"​ into formulation of marketing strategy, development plan and business options worth RM1~4 million impact to the business.Other roles include:-• Champion of Guiding Principles (appointed by CEO, nominated by CFO and Head of Finance) - Represent of Finance team to act as role model and provide training and orientation of company's core values to new employees within finance department.• Sport Organising Committee (Badminton Manager) - Organised Badminton tournament for Company Sport Carnival 2014.

Reporting to Senior Manager (FP&A) with the following responsibilities:-• Reported financial and business performance by segments and different dimensions, mainly accountable for KFC Malaysia business (>60% of group revenue);• Prepared investment/Projects/Options evaluation, eg: ROI, IRR, NPV, Scenario analysis;• Prepared financial budget & forecast for annual business activities (eg: P&L, CAPEX); and• Partnered with cross-functional managers of Marketing, Development and Operation in business planning - to prepare tracking reports, business evaluation and financial models for sensitivity analysis. Desktop skills: MS excel spreadsheet, Hyperion (HFM), Qlikview, JDE Oracle, MS office

Reporting to Team Leader and Finance manager with the following responsibilities:- • Managed account payable transaction(s) of Middle East region to ensure alignment with group accounting policy;• Advised business unit on accounting controls of business expenditure (eg: opex & capex); • Provided audit evidences of purchases, expenses, prepayments and any payment request;• Liaised with HQ Treasury (China Headquarter) to resolve payments and cash flow related issues;• Reported capital risk associated with business operation; • Reconciled country tax and tax liability (withholding tax, VAT); and• Assisted in monthly closing (eg: accruals) to ensure completeness of accounts.Desktop skills: Oracle ERP AP module, MS excel spreadsheet, MS Office, etc.

Started from internship; Reporting to Senior Manager of Audit and Accountancy with the following responsibilities:- • Prepared full-set Management accounts & reports eg: P&L, Financial Position, Fixed Asset schedule, Equity statement (comply with MASB/MFRSs), business tax computation (Malaysian Tax Rules/Public rulings) for Proprietorship, Partnership and Private Limited Companies (SMEs);• Advised and interpreted management report to clients. • Assisted in audit procedure for fixed assets and inventory controls.Desktop skills: MS excel spreadsheet, MS office