Global Analyst Relations Director
CurrentLeads and reconstructed Sprout Social’s Analyst Relations program, serving eight product segments, as one person shopPerforms 150+ analyst connects involving 50+ marketing, product, and C Suite leaders in numerous engagement typesDevelops and publishes bi-weekly thought leadership on social media marketing used to direct product strategyLead completion a new Forrester Total Economic Impact, ROI calculation thought leadership used to finalize salesSecured Sprout Social’s first ever leadership in competitive reports: IDC Marketscape & QK Group Spark MatrixShaped Sprout Social’s best performance in Forrester Wave, Strong Performer, with report used to shape sales talk trackIncreased analyst outreach by 400%+, leading to Sprout to be mentioned on main stage of Forrester Research conference Instituted Sprout’s first AR spokesperson program, certifying 15 Sprout personnel on tactics of analyst engagement Competitive intelligence maven, breaking down important CI news on 10+ competitors in Slack weekly messages