Christopher Loos

Christopher Loos Email and Phone Number

Group Director, Audience Strategy and Performance @ Initiative
New York, NY, US
Christopher Loos's Location
New York City Metropolitan Area, United States
Christopher Loos's Contact Details
About Christopher Loos

In a world surrounded by digital advertising, this is the environment I thrive in. Driven by results and the never ending pursuit of better campaign performance. The answer is in the data and he who knows how to analyze, will optimize!

Christopher Loos's Current Company Details
Initiative

Initiative

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Group Director, Audience Strategy and Performance
New York, NY, US
Website:
umww.com
Employees:
2514
Christopher Loos Work Experience Details
  • Initiative
    Group Director, Audience Strategy And Performance
    Initiative
    New York, Ny, Us
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  • Um Worldwide J3
    Vp, Group Partner, Decision Sciences
    Um Worldwide J3 Jul 2021 - Present
    Performance media and measurement lead on the Johnson & Johnson account. Responsibilities include:● Leading MMM / MTA solutions and measurement frameworks across a portfolio of brands● Generating meta analyses that distill large datasets into actionable insights for senior leadership● Driving go-to-market audience strategy across consumer and pharmaceutical brands via 1P/2P/3P data partnerships ● Developing reporting processes and workstreams to support cross-channel… Show more Performance media and measurement lead on the Johnson & Johnson account. Responsibilities include:● Leading MMM / MTA solutions and measurement frameworks across a portfolio of brands● Generating meta analyses that distill large datasets into actionable insights for senior leadership● Driving go-to-market audience strategy across consumer and pharmaceutical brands via 1P/2P/3P data partnerships ● Developing reporting processes and workstreams to support cross-channel optimizations across programmatic, social, search and e-retail investments ● Managing a team of associate directors, managers, and analysts across multiple lines of business● Creating a dashboard suite using multiple data visualization tools including Tableau, Domo and Nugit● Streamlining existing data processes to ensure data hygiene and best practices Show less
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  • Mediacom
    Associate Director Of Digital Analytics
    Mediacom Apr 2019 - Jul 2021
    Greater New York City Area
    Responsible for the management, development, and integration of data / business intelligence to support the objectives and goals of large retail and financial clients.Other responsibilities include:● Onboarding data management platforms to develop 1P audience segmentation and consumer profiling for activation● Utilizing multi-touch attribution methodologies to provide an accurate view of consumer journeys and campaign performance● Creating robust measurement and learning… Show more Responsible for the management, development, and integration of data / business intelligence to support the objectives and goals of large retail and financial clients.Other responsibilities include:● Onboarding data management platforms to develop 1P audience segmentation and consumer profiling for activation● Utilizing multi-touch attribution methodologies to provide an accurate view of consumer journeys and campaign performance● Creating robust measurement and learning plans that deliver actionable insights to inform optimization strategies● Developing forecast and modeling tools to showcase media impact using historical data Show less
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  • Um Worldwide
    Manager, Decision Sciences
    Um Worldwide Oct 2017 - May 2019
    Greater New York City Area
    Responsible for programmatic and data strategy across J&J and Janssen brands. Other responsibilities include: ● Leading the marketplace procurement and development process● Managing the build of proprietary reporting dashboards for global markets● Negotiating third party data partner contracts ● Developing measurement plans including campaign performance benchmarks and media goals● Creating segmentation rules, establish insight collection and activate custom… Show more Responsible for programmatic and data strategy across J&J and Janssen brands. Other responsibilities include: ● Leading the marketplace procurement and development process● Managing the build of proprietary reporting dashboards for global markets● Negotiating third party data partner contracts ● Developing measurement plans including campaign performance benchmarks and media goals● Creating segmentation rules, establish insight collection and activate custom audiences via DMP/DSP platforms Show less
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  • Um Worldwide
    Senior Associate, Integrated Investment
    Um Worldwide Apr 2016 - Oct 2017
    Greater New York City Area
    Responsible for digital media investment on the Johnson & Johnson account at an enterprise level. Other responsibilities include:● Assisting in corporate negotiations across the portfolio ● Creating enterprise-level reporting based on media performance for the client● Utilizing the Prisma software to track investments and budget pacing● Measuring ad verification across all campaigns via the Integral Ad Science platform● Evaluating partner's capabilities based on… Show more Responsible for digital media investment on the Johnson & Johnson account at an enterprise level. Other responsibilities include:● Assisting in corporate negotiations across the portfolio ● Creating enterprise-level reporting based on media performance for the client● Utilizing the Prisma software to track investments and budget pacing● Measuring ad verification across all campaigns via the Integral Ad Science platform● Evaluating partner's capabilities based on campaign objectives Show less
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  • Bmi Elite
    Integrated Media Buyer
    Bmi Elite Oct 2015 - Feb 2016
    Boca Raton, Fl
    Responsible for carrying out all programmatic buying initiatives and building the division as a part of the business development team. Other responsibilities include:● Utilizing self-service programmatic platforms to purchase media● Developing the digital strategy for small businesses via highly targeted campaigns● Optimizing campaigns in real-time based on performance● Onboarding proprietary data for media activation purposes● Testing programmatic capabilities to… Show more Responsible for carrying out all programmatic buying initiatives and building the division as a part of the business development team. Other responsibilities include:● Utilizing self-service programmatic platforms to purchase media● Developing the digital strategy for small businesses via highly targeted campaigns● Optimizing campaigns in real-time based on performance● Onboarding proprietary data for media activation purposes● Testing programmatic capabilities to achieve business' objectives Show less
  • Zimmerman Advertising
    Integrated Media Planner
    Zimmerman Advertising Mar 2014 - Oct 2015
    Miami/Fort Lauderdale Area
    Responsible for managing multiple digital media campaigns driven by direct response and branding initiatives. I am experienced in planning, implementation, and reporting for large brands which include ADT, Extended Stay America, HHgregg, Steak 'n Shake, Logan's Roadhouse, Lucky Brand, Firehouse Subs, and White House Black Market.Other responsibilities include:● Identifying target audiences and analyzing their characteristics, behavior and media consumption habits● Recommending… Show more Responsible for managing multiple digital media campaigns driven by direct response and branding initiatives. I am experienced in planning, implementation, and reporting for large brands which include ADT, Extended Stay America, HHgregg, Steak 'n Shake, Logan's Roadhouse, Lucky Brand, Firehouse Subs, and White House Black Market.Other responsibilities include:● Identifying target audiences and analyzing their characteristics, behavior and media consumption habits● Recommending the most appropriate types of media (display, pre-roll, streaming radio, etc.) as well as the most effective time spans, locations, and devices● Undertaking research and analyzing data using specialist industry resources (ComScore, Nielsen, Kantar, etc.)● Purchasing media via programmatic buying platforms● Presenting proposals, including budget scenarios, flight schedules, to clients● Managing and maintaining good contacts with media vendors (DSPs, Publishers, Ad Networks, etc.)● Reporting campaign performance with key insights based on raw data from ad servers (Sizmek, DoubleClick Certified Campaign Manager and Atlas platforms)● Training assistant planners on the processes and responsibilities required to execute a campaign Show less
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  • Wilen New York
    Sales Coordinator
    Wilen New York Jul 2012 - Feb 2014
    Farmingdale, Ny
    I was in charge of generating new leads, negotiating contracts, and closing new business. I am proficient in the salesforce platform as well as cutting edge presentation software. I aided the sales department by gathering market research for prospective clients, creating presentations for future sales pitches, and provided insight from a new perspective.
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Christopher Loos Skills

Digital Marketing Market Research Advertising Digital Media Direct Marketing Marketing Strategy Lead Generation Sales Integrated Marketing Media Planning Strategy Online Advertising Digital Strategy

Christopher Loos Education Details

Frequently Asked Questions about Christopher Loos

What company does Christopher Loos work for?

Christopher Loos works for Initiative

What is Christopher Loos's role at the current company?

Christopher Loos's current role is Group Director, Audience Strategy and Performance.

What is Christopher Loos's email address?

Christopher Loos's email address is ch****@****com.com

What is Christopher Loos's direct phone number?

Christopher Loos's direct phone number is +163129*****

What schools did Christopher Loos attend?

Christopher Loos attended York College Of Pennsylvania, West Islip Senior Highschool.

What skills is Christopher Loos known for?

Christopher Loos has skills like Digital Marketing, Market Research, Advertising, Digital Media, Direct Marketing, Marketing Strategy, Lead Generation, Sales, Integrated Marketing, Media Planning, Strategy, Online Advertising.

Who are Christopher Loos's colleagues?

Christopher Loos's colleagues are Keita Shinokubo, Keri Feeley, Nancy Dunn, Anouki Liluashvili, Nataly Gonzalez Vasquez, Marisol Irais García Ortiz, Bárbara Giselle Nistor.

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