Christopher Lyons Email & Phone Number

Niles, Il

I create audio, video, and written content that communicates the benefits of Shure products for the Integrated Systems / Installed Sound market. This includes white papers, brochure copy, video scripts, etc. I'm also one of Shure's PR spokespeople, and I host the Shure webinar series and provide voiceovers for many of our YouTube videos.

Media Relations - Represent the company as lead spokesperson at trade shows, press conferences, product launches, and other events - Provide personal briefings for influential journalists and industry analysts - Interpret and summarize regulatory changes and test data for consumer and trade pressWriting - Write bylined articles, press releases, video scripts, talking points, FAQ's - Edit and optimize existing content for maximum search engine visibilitySpeaking - Deliver product launch presentations, technical papers, etc. - Provide concise, actionable briefings to executive staffDigital Content Creation - Create useful online content (podcasts, animated product demos, product selection guides, etc.) that drive sales - Develop effective product training programs for resellers/channel partners

Managed training and education for retailers of Shure consumer earphones for portable music players and mobile phones. Created in-person and online training programs for dealer salespeople, served as spokesperson for media interviews, and wrote articles for publication in consumer and industry magazines.

Created and implemented a complete marketing strategy for a new division of the company focused on the emerging automotive telematics market. Managed market research, identification of key target markets/product applications, and advertising.

Provided pre-sale and post-sale technical support on all Shure products to dealers, installers, system designers, and end users in the live sound, recording studio, broadcast, and commercial installation markets. Delivered product training seminars for audiences at all levels of expertise. Wrote white papers, competitive product summaries, and copy for literature and website.

Managed a line of more than 50 product SKU's sold to the broadcast, music, and commercial installation markets. Led the introduction of the Beta series of microphones, which was the company's marquis product line for more than a decade.

Created and maintained direct relationships with engineering staff at television and radio stations in the Top 30 U.S. cities. Promoted Shure products and managed field testing of products under development. Led a focused marketing program that targeted the nascent corporate video production market segment, including development of advertising, literature, and promotional efforts. Wrote and edited a how-to booklet that quickly became the company's most popular literature piece, with over 250,000 copies distributed worldwide.